The Rolls-Royce Phantom is comfortably sitting at the top of the British brand’s range of models right now, despite the Cullinan SUV making its premiere as well. As a matter of fact, Rolls-Royce did say it loud and clear before the ‘high-riding’ vehicle came out: the Phantom remains king. Thus, the eight incarnation of the legendary model is now one of the most sought-after cars in the world.
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For Rolls-Royce 2018 was a great year, marking its best sales figures in the brand’s 115-years of making and selling cars. None of it would’ve been possible without the Chinese market though. China has been steadily rising and it has become the world’s largest automotive market, beating the US a couple of years ago. Now, it’s time for the ultra-luxury market to follow the same trend. For Rolls-Royce, Greater China is now the second largest market in the world and, according to them, in a few years it will have the crown.
Furthermore, most of the Phantoms sold last year headed that way too, as the company announced at the recent Shanghai Auto Show.
“China is a key component of our global strategy, has become one of the fastest-growing markets for Rolls-Royce, and made a pivotal contribution to our record sales in 2018,” said Leon Li, Director of Rolls-Royce Motor Cars, Greater China. “Our Chinese patrons are younger than in our other markets, exceptionally successful, and have a global perspective. All of this contributes to their unique tastes, and appetite for highly bespoke Rolls-Royces.”
Rolls-Royce Motor set a remarkable business record in 2018 and achieved its greatest sales result in the brand’s 115-year history, with 4,107 cars delivered to customers in over 50 countries worldwide. “I am very pleased with our performance in Greater China. At Rolls-Royce our patrons are our life blood,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.
“They are our heroes and friends. We are wholeheartedly committed to meeting their diverse needs and desires. For our Chinese customers, being in the Rolls-Royce family is a special experience, like no other. And they are deeply appreciative of our meticulous attention to the most modest details, and we welcome their custom.”