The cat is finally out of the bag. Over the last few months, we’ve learned that BMW is slowly moving away from the typical auto show format – at least for now – and will invest more in experiential events where they can introduce, not only a series of new cars and concepts, but also new technologies.
This June, BMW Group will host their first “own auto show”, in their hometown Munich. From 25 to 27 June 2019 the company invites selected international journalists, analysts and further stakeholders to “BMW Group #NEXTGen” at BMW Welt in Munich. The event is also live-streamed publicly.
In a press release, BMW says that “the company is expanding its global commitment at international motorshows as well as tech and future-topic shows with an independent and periodic individual mobility format “made by BMW Group”. Apart from world premieres of new models, the focus will above all be on the latest state of technological developments from all D+ACES levels of the company: Design, Autonomous Driving, Connectivity, Electrification, Services.”
Harald Krüger, Chairman of the Board of BMW AG, states: “We clearly defined our claim and the path we will take with Strategy Numer ONE > NEXT in 2016 already. Our product initiative and our investment into the D+ACES topic of the future are proof of this. With #NEXTGen we are also treading new communication paths with the focus on conducting a dialogue about individual mobility topics. We want to shape the future together and provide solutions.”
At the June event, we expect to see new models – like the BMW 8 Series Gran Coupe and M8 – but, knowing BMW, some other surprises are in store for us as well.
Further information about the BMW Group #NEXTGen kick-off event will follow soon.