Video: Funny Infomercial Compares BMW 230i to Acura ILX

2 Series, Videos | November 6th, 2018 by 4
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I have always been fascinated by how some car makers decide to market their products. I’m referring especially to Japanese car makers with a visible …

I have always been fascinated by how some car makers decide to market their products. I’m referring especially to Japanese car makers with a visible footprint in the US, like Lexus or, in this case, Acura. The people from Acura decided to compare their new ILX model to the BMW 230i and the way they went about doing it is downright hilarious. I’ve seen other such attempts at shaming one car or another but this time, thing really flew off the handle.

First of all, the video description and the ‘reviewer’, namely Bradley Hasemayer, call both cars ‘sedans’ when it’s pretty obvious to see that only one of them is actually a four-door, good old fashioned sedan. You can call the 2 Series whatever you want but, right now, it’s only available as a Coupe or Convertible model. The car shown here is a Coupe 230i and the ‘comparison’ also wants to point out just how much more space you get inside the Acura, a rather obvious expectation, considering the difference in exterior size.

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To put things into perspective, the 2 Series Coupe has a length of 174.5 inches, is 69.8 inches wide and 55.8 inches tall. On the other hand, the Acura is 182.2 inches long, 70.6 inches wide and 55.6 inches tall. How does that translate into interior space you ask? The Acura has an astounding 1.2 inches more shoulder room up front and 0.2 inches in the back while also offering 0.8 inches more leg room up front and 1 inch more in the back. Astounding!

Of course, there’s no mention of the fact that the 230i has some 50 extra horsepower at its disposal, even though it has a considerably smaller engine or the fact that the Acura ILX is front-wheel drive. However, Bradley does point out that they handle the same. Right! I will admit that the ILX comes with more standard features though but everyone knows that and everyone knows why people buy BMWs in the first place and 2 Series especially. Check out their take and let us know what you think.

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