I have always been fascinated by how some car makers decide to market their products. I’m referring especially to Japanese car makers with a visible footprint in the US, like Lexus or, in this case, Acura. The people from Acura decided to compare their new ILX model to the BMW 230i and the way they went about doing it is downright hilarious. I’ve seen other such attempts at shaming one car or another but this time, thing really flew off the handle.
First of all, the video description and the ‘reviewer’, namely Bradley Hasemayer, call both cars ‘sedans’ when it’s pretty obvious to see that only one of them is actually a four-door, good old fashioned sedan. You can call the 2 Series whatever you want but, right now, it’s only available as a Coupe or Convertible model. The car shown here is a Coupe 230i and the ‘comparison’ also wants to point out just how much more space you get inside the Acura, a rather obvious expectation, considering the difference in exterior size.
To put things into perspective, the 2 Series Coupe has a length of 174.5 inches, is 69.8 inches wide and 55.8 inches tall. On the other hand, the Acura is 182.2 inches long, 70.6 inches wide and 55.6 inches tall. How does that translate into interior space you ask? The Acura has an astounding 1.2 inches more shoulder room up front and 0.2 inches in the back while also offering 0.8 inches more leg room up front and 1 inch more in the back. Astounding!
Of course, there’s no mention of the fact that the 230i has some 50 extra horsepower at its disposal, even though it has a considerably smaller engine or the fact that the Acura ILX is front-wheel drive. However, Bradley does point out that they handle the same. Right! I will admit that the ILX comes with more standard features though but everyone knows that and everyone knows why people buy BMWs in the first place and 2 Series especially. Check out their take and let us know what you think.
Typical cringy ‘Merican car commercial. I ain’t butthurt don’t get me wrong, but more standard tech-y stuff doesn’t always mean better. Do you honestly buy these cars for space? For a big trunk and loads of room inside? Pointless. We all know that BMW 2-Series is prettier(that’s subjective I admit), much better built, has a much more intuitive and simple infotainment system and it’s better to drive. Acura ILX is way too over-styled and sharp, very plasticky inside amd it’s definetly not as fun to drive as the Bimmer. People in Munich probably cringed so hard when they saw this commercial…
I love how they removed the comments. This is so cringeworthy
the video made me want a 2 series
They’ve been doing this for a while, they pitch their 6 cyl. vs. a 4 cyl. 330i, again disabling comments so no one can reality check.
Also not mentioned is that the ILX is STILL based on the OLD 9th Gen Civic platform, while the new Civics are based on 10th. Seems the 2019 facelift just tacked on a new grill and headlights, which they seemed to talk up in the video because it’s the only thing that has changed. It’s no wonder they have to tack on a lot of options as standard to get people to buy something that’s essentially a last generation Civic. Trying to compare it’s FWD 200 HP handling to a 250 HP RWD is just ridiculous.