October 2018: BMW trailing Mercedes in U.S. sales

News | November 2nd, 2018 by 7
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Despite a 5 percent U.S. sales decline in October, Mercedes-Benz remains at the top of the luxury brands, extending its lead over BMW on the …

Despite a 5 percent U.S. sales decline in October, Mercedes-Benz remains at the top of the luxury brands, extending its lead over BMW on the year. Mercedes delivered 27,537 vehicles in October, extending its lead over BMW to 3,964 units from just 319 in September. This was the best monthly showing for Mercedes since March, even though its sales were down 4.9 percent from a year ago. BMW deliveries were up only 0.2 percent for 23,262 units.

With a change of generations taking place over the next few months, the sale of the X5 SUV and 3 Series sedan plunged by 68 percent and 23 percent respectively. The Mercedes GLE, the brand’s most popular SUV this time last year, dropped 24 percent. Volume leaders for Mercedes in October included the GLC, C-class and E-class model lines. At the same time, sales for the BMW X3 more than quadrupled.

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Sales by the BMW brand rose 0.2 percent, or 54 units, to 23,262 in October. Lexus sales fell 0.8 percent to 22,716. Audi sales fell 17 percent to 16,056. Acura sales climbed 7.3 percent to 13,624 vehicles. Porsche sold 4,817 vehicles in October, a 2.2 percent rise from the same time last year. Retail sales for the first 10 months climbed 3.2 percent to 47,443.

Year to date, Mercedes has sold 252,921 luxury vehicles, down 6.7 percent, compared with 248,327 for BMW, a 2 percent increase. Lexus trails both German brands with 236,340.

7 responses to “October 2018: BMW trailing Mercedes in U.S. sales”

  1. PK says:

    i’m not surprised. mercedes benz’s been killing it for 3 years straight in a row!

    • guest says:

      By selling 4 cyl. fwd. downmarket compact hatchbacks & rebadged Nissans named after BMWs, congratulations on your victory. In the past Toyota have been the best-selling “luxury” brand with rebadged Camrys & RAV4s. If & when BMW import UKL fwd. 4 cyl. here they will outsell both.

      • PK says:

        just giving credit where credits it’s being due. you can’t be mad about mercedes benz’s success in recent years. they deserve this.

        • guest says:

          Well, no. I follow BMW because they’re NOT Mercedes. One is motorcycles, the other garbage trucks. Not about credit or mad, simple statement of facts. As are Mercedes going down market, selling Japanese & being owned by the Arabs & Chinese. Like I typed, congratulations. While BMW build factories & forecast a 50% increase in volume on new models, BEV & fwd. And America is 1 market.

          • PK says:

            what’s wrong with making trucks? it’s not like it’s bmw’s specialty or anything like mercedes doesn’t make motorcycles. just respect the 2 automakers that bring goods in their respective field.

          • guest says:

            BMW are the only German brand I follow. Since 1970. Why I’m not on Mercedesblog.

          • PK says:

            your first 2 comments seems like you’re hating on mercedes benz’s success. i’m a bmw fan but i got no bias. i appreciate mercedes benz at what they do and their accomplishments.

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