According to the latest reports from the media, the new Rolls-Royce Cullinan SUV will be launched next week, on May 10 to be more precise. However, before all that, Rolls-Royce announced the unveiling of a new photo exhibit done in collaboration with Leica Camera, to be open on May 8 during the London Craft Week. The exhibit will be called ‘Crafting Cullinan’ and it will focus on the  craftsmanship infused in the Rolls-Royce ‘high riding vehicle’ as captured by distinguished portrait photographer, Cat Garcia.

The images will take viewers inside the Home of Rolls-Royce in Goodwood, West Sussex, revealing the meticulous artistry lavished on the highly anticipated car: the new Cullinan SUV. The images, captured exclusively on the camera brand’s flagship Leica SL, will show the men and women who can proudly claim that their hands built this remarkable high-bodied car. Guests are invited to experience these incredible images at Rolls-Royce Motor Cars London, in the presence of a Cullinan that will have just returned from its grueling test program where it conquered every corner of the globe; from freezing snowfields to searing deserts.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars commented, “As we prepare for the imminent arrival of Cullinan, our highly anticipated all-terrain SUV, it gives me great pleasure to present a series of images by celebrated photographer, Cat Garcia. London Craft Week is the perfect platform to demonstrate the passion behind the hand-craftsmanship applied to every motor car that leaves the home of Rolls-Royce in Goodwood, West Sussex.”

The Cullinan will be the brand’s first high-riding vehicle and it will, reportedly, be able to cover any surface imaginable. Rolls-Royce definitely went through a lot of trouble to prove that, taking the Cullinan though a journey around the world, in some of the harshest conditions together with National Geographic, to prove its metal.