We all know that the current-gen BMW X3 is quite old and in desperate need of replacement, which will happen later this year. However, we aren’t the only ones that know this, as Audi just fired some shots at the current X3 in its newest commercial for the Q5.
To be honest, this isn’t the first time Audi has taken shots at BMW in its new Q5 commercials, as a previous commercial called BMW X3 drivers “conformists“. Now, though, this new Audi Q5 commercial takes a shot at the X3’s performance. The ad starts off by showing a white BMW X3 sitting at a stop sign, just minding its own business. Then, a brand-new Audi Q5 pulls up along side the X3 but further ahead so as to block it out of the shot.
Then, a voice says that the new grille is distinctive but the Audi Q5 will mostly be seen from behind. After that, the Q5 takes off, leaving the X3 behind. Then some text shows up on the screen that claims the new Audi Q5 is faster from 0-60 mph than the BMW X3. Audi claims the new Q5 can get to 60 mph in 5.9 seconds, thanks to its 2.0 liter turbocharged four-cylinder engine that makes 252 hp. The BMW X3 xDrive28i, with a 240 hp 2.0 liter turbo-four, gets from 0-60 mph in 6.2 seconds. So Audi is technically right that the Q5 is faster but it’s not by much.
To be fair, though, the current X3 is really quite old and the new Q5 is brand new, so of course it’s going to be better. This generation X3 came out in 2011, which feels like a lifetime ago, so the automotive world has moved on quite a bit since then. The new Audi Q5 looks better than the X3, has a much nicer cabin and performs better. We’ll see how the new BMW X3 compares when it finally debuts but, until then, Audi currently has it beat.
[Source: Carscoops]
Audi lol
stuff like this makes me dislike audi even more tbh its really cringey
new x3 will poop all over that ugly audi
When you’re number one, others will always try to knock you down.
You do realize that 0.3 of a second is much faster off the line. The real issue is why isn’t BMW out with a new X3. I understand they did a mid-gen update back in 2013, but so did Audi. Now it’s time BMW shows who is boss instead of getting ridiculed on, but clearly they don’t care.
How can you see a front grille from the rear?!!!…..Perhaps from the engine bay.
No idea why they bother, they always get ad campaigns wrong
Daym… that was pretty savage
One feature the old Q5 had over the X3 was head room, being an averagely tall guy at 6ft 7in I couldn’t get comfortable in an X3 whereas I could in the Q5. I bought another convertible instead.
Pathetic Audi made in Mexico wants to compete with Bmw made in USA.
That’s racist. Besides in future some BMWs will also be made in Mexico. What then?
Sure, I guess… if you compare the smallest engine. The current X3 35i engine does 0-60 in 5.3 seconds.
I have to say, the new Q5 is pretty damn nice.
Would like to see Audi’s reaction if BMW made an ad of the new 5 Series taking aim at the A6… we’ll see who’s laughing then…. (BMW if you weren’t sure).
Of course the new Q5 will be better than the X3… the X3 is ancient and boring inside and out. Why didn’t they do the ad with the GLC? Too scared of trying to pick on someone who has a shot at being better than the Q5…
I disagree. Even the old Q5 still looks relatively up to date whilst the X3 looked totally dated even 3 years ago. Bad design as is often the case with BMWs. Some are nice and some are ugly. Audi somehow does a more consistent job.
Poor article. The first thing mentioned is 0-60 which is certainly one metric…then the Audi looks better and has a nicer cabin?? This is subjective and highly debatable. Has the writer driven both models and done extensive testing? Sometimes a seven year old BMW will still wipe the pavement with re-designed competitors in terms of the overall driving experience and vehicle satisfaction. This includes acceleration, braking, dynamics, safety, weight distribution, comfort, technology and many other items. This superficial review feels like something that would happen only after watching a commercial as evidence.