Watch the launch of the new BMW 7 Series. BMW is kicking off the launch of the new BMW 7 Series with a live stream from the BMW Welt in Munich.

The official press release and photos will follow shortly after the press conference.

The brand’s flagship is in its sixth generation and aims to set a new benchmark in the segment with its lightweight design, driving dynamics, comfort and luxury features, intelligent connectivity and extensive cabin tech.

The all-new BMW 7 Series will be introduced in the US as a 740i and a 750i xDrive model; the company has yet to say if other models will follow.