The pissing contest between Audi and BMW continues today with a new episode. After poking fun at each other with billboards and then fighting over first-to-market laser headlights technology, the Ingolstadt-based automaker announces today a limited edition R8 LMX with…you guessed…laser lights.

Back in January, BMW used their Instagram account to poke fun at Audi and their latest unveil: the Sport Quattro Laserlight Concept at the International Consumer Electronics Show in Las Vegas.


Initially BMW said laser headlights will be available for the i8 starting this fall but it seems it won’t be the first production car of its kind to feature this technology as the first one to hit the market will be this Audi R8 LMX in the summer. It’s probably the final edition of the R8 as the supercar will soon get a second generation and this latest iteration will be limited to 99 units.

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Those laser headlights feature four high-power laser diodes emitting a white light at a 5,000 Kelvin color temperature. These lights are automatically activated at 60 km/h and Audi says they improve visibility and safety.

In Germany it carries a starting price of 210,000 euros and in return customers will be getting a special R8 fitted with the V10 5.2-liter engine delivering 570 bhp and 540 Nm sent to the quattro all-wheel drive system with help from a 7-speed S tronic gearbox. The coupe needs 3.4 seconds until 100 km/h and it will keep on accelerating until it hits a top speed of 320 km/h.

Just as anyone expects from a supercar, the Audi R8 LMX wears an Ara Blue paint and has received a fixed rear wing as well as carbon fiber flics. It can also be visually distinguished by its carbon fiber ceramic brakes, glossy black tailpipes and unique 19-inch rims.

Just recently, BMWBLOG went aboard the BMW i8 to experience the Laser Lights and learn more about the technology. You can read our article here and watch the video below: