The BMW X3 marketing campaigns continue to intensify here in North America. After the X3 Mountain Driving events, the company announces a new offering: BMW X3 Difference Event.

“Difference Event” translates into an event where BMW customers and not only, will have the opportunity to test the new X3’s competition as well. During the driving event, customers will be able to fairly assess the qualities of different premium sports utility vehicles.

Here is the description of the event as provided by BMWNA:

You’re invited to experience the difference when the all-new BMW X3 takes on the competition. It’s an event that will have you talking for weeks to come. Get behind the wheel of the exhilarating BMW X3 SAV®, and then, at the same event, get behind the wheel of one of its competitors – and experience the difference.

You’ll feel how the smooth power of a BMW engine, harnessed by the efficient 8-speed automatic transmission, stacks up against the competition. You’ll discover how xDrive, BMW’s intelligent all-wheel-drive system, helps keep you in control in virtually any conditions. To top it all off, you’ll enjoy the X3’s beautifully crafted interior and comfortable seating for up to five adults, with an additional 26 cubic feet of cargo space. It’s all part of this incredible one-day-only driving event.

As our thanks for participating in The BMW X3 Difference Event, you’ll be able to take advantage of an exclusive offer. Purchase or lease an all-new 2011 BMW X3 – and take delivery by June 30 – and you’ll receive a $500 gift card good toward any select BMW X3 vehicle accessories, such as a Luggage Rack, Lockable Roof Box, Apple iPhone® Snap-in Adapter, or Bicycle Lift System, excluding labor charges.

Don’t miss the chance to experience The BMW X3 Difference Event. While you’re at our BMW center, don’t hesitate to ask about other BMW models. Discover why BMW is The Ultimate Driving Machine®.

Spaces are limited for this event, so sign up now for your preferred driving time slot. To register, please visit or call 1-866-905-4BMW (4269).

The event sounds like a great opportunity for those of you that have been asking the eternal question: X3 vs. Q5 or GLK. If you’re going to attend the event, please feel free to let us know what your impressions were.