Earlier today, BMW unveiled their latest concept: Gran Coupe. Sharing similarities with the CS Concept and the next generation 6 Series, BMW Concept Gran Coupe is shaping up to be one of the most exciting and intriguing bimmer to be launched in the next few year.

Judging by the first photos, BMW Gran Coupe is an emotional concept, one that will please even the core enthusiasts. While the 5 Gran Turismo was considered to be an innovator in its segment, the new Gran Coupe joins an already well established and competitive premium segment  where currently, Mercedes, Audi and Porsche have the reign.

Without a doubt, BMW Gran Coupe will go head-to-head with the Audi Sportback Concept (the future Audi A7), the Mercedes Benz CLS and the controversial Porsche Panamera. From this bunch, the Panamera could also fall in line with the S-Class, 7 Series and A8, but for comparison purposes, we decided to include it in our photo carousel.


The demographic target for these vehicles is clear as well: four-door coupe buyers looking for an elegant, sort of extravagant design, luxurious interior and driving performance.

While the Audi A7 and Porsche Panamera are in their first generation of design, the Mercedes CLS will go through a design iteration soon.

As always, our focus will be on the exterior design, a very subjective but much needed approach since engine options and interior design have yet to be revealed by BMW.

And to stay true to our photo comparison type of articles, we will include the usual poll at the end, yes, another highly subjective matter.





[poll id=”55″]

[Photos: BimmerToday]