“Hofmeister Kink” is one of the most common used words when describing the details of a BMW exterior design. But how many of us do really know what it means or the history behind it?

Let’s shed some light on this.

The kink was first time seen on the 1961 BMW 1500 and was later named after then-BMW director of design, Wilhelm Hofmeister.

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Image Source NewMediaCampaigns

The kink describes the bend at the C-Pillar, representing a turn in the window lines that separates the rear side windows from the rear glass. The Hofmeister Kink design cue was carried through the BMW lineup and it soon became associated with the brand.

The latest 2009 BMW 7 Series models are still “carrying” the Kink, but re-interpreted in a more modern style.

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There has always been a debate on the Hofmeister Kin whether was born out of necessity in the first auto designs or it simply represents a sign of luxury.

According to the fellows at NewMediaCampaigns,  different auto brands use the Hofmeister Kink to distinguish between similar models of different marques, setting different levels of luxury.


The Hofmeister kink is said by BMW to subtly highlight the fact that all BMW models have rear-wheel drive or all-wheel drive with a rear-wheel bias.

If the next generation BMW 1 Series renderings are accurate, then we might be seeing the first modern BMW without the Hofmeister Kink.


[Source: NewMediaCampaigns ]