Tag Archives: BMW i

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Forbes: “BMW’s Newest Model Isn’t A Car”

BMW i | February 24th, 2011 by Horatiu Boeriu

On Monday, BMW unveil the new “i” sub-brand and the first two plug-in hybrid vehicles that will launch in 2013: BMW i3 and i8. In …

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Video: BMW i Series Press Conference

BMW i | February 23rd, 2011 by Horatiu Boeriu

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their …

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Behind the design of the new BMW sub-brand

BMW i | February 22nd, 2011 by Horatiu Boeriu

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will …

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BMW launches “i Ventures” fund in NYC, signed 1st strategic partnership

News | February 21st, 2011 by Horatiu Boeriu

Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture …

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BMW i – BORN ELECTRIC

BMW i | February 21st, 2011 by Horatiu Boeriu

Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring …

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New BMW sub-brand: BMW i

BMW i, Featured Posts | February 21st, 2011 by Horatiu Boeriu

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction …

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BMW’s new sub-brand “i”. Mega City vehicle will be called “i3″, Vision is “i8″

BMW i, Featured Posts | February 21st, 2011 by Horatiu Boeriu

Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” …

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