Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Interesting

Photo Contest: My European Vacation
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In Interesting, on July 30th, 2010

BMW and Executive Road Warrior are sponsoring a photo contest that is looking for pictures of the windy or scenic roads in Europe you’ve driven on. The My European Vacation Photo Contest seems tailor made not only for those who … Continue reading
MeeGo becomes infotainment operating system of choice for BMW
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In Interesting, on July 29th, 2010

The Linux foundation just announced that Meego will be the next platform to be used for In-Vehicle Infotainment (IVI) by the GENIVI Alliance. The alliance consists of major automotive members, inclduing BMW, GM, Hyundai, Peugeot, just to name a few. … Continue reading
Lexus brings the “advertising war” to BMW, Audi and Mercedes
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In Interesting, on July 25th, 2010

Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus. In their latest online adverts, Lexus is trying to make a strong statement to its direct competitors: BMW, Audi and of course, Mercedes. … Continue reading
Column: Mobility of the future and will it actually work
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In Interesting, on July 22nd, 2010

You gotta love those tree-huggers. They are seriously convinced that riding a bicycle or eating tofu will save a few icebergs or some tasmanian animals from extinction. As a matter of fact, couple days ago, I got into a fight … Continue reading
Apple iPad 3G and iPhone 4 in a BMW 320d
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In Interesting, on July 20th, 2010

Apple fans share more in common with BMW advocates that one can imagine. The passion for the two brands sometimes takes a deep dive into “fanboyism ocean”, and in the end, it’s the passion for the brand that drives some … Continue reading
The New iSetta?
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In Interesting, on July 16th, 2010

Last August (on my since abandoned blog – who doesn’t have an abandoned blog?), I wrote the following: “Look for the Isetta name to pop up more often in the future. BMW is building a ‘sub-brand’ to market extremely efficient … Continue reading
1969 Bertone BMW 2800 Spicup
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In Interesting, on July 12th, 2010

In our recent Munich trip, we had a chance to spend an evening at the BMW Museum, adjacent to the headquarters. Among the legendary and unseen BMW M8, we had the opportunity to see another unique BMW vehicle: Bertone BMW … Continue reading
Exclusive Interview: Christian Schulte, Product Manager BMW 5 Series Sedan and ActiveHybrid
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In Featured Posts, Interesting, on July 11th, 2010

At the Geneva Motor Show 2010, BMW unveiled their latest generation BMW 5 Series Sedan and also, the ActiveHybrid 5 Concept, a prelude to the production model. To learn more about the new 5 Series, we sat down for an … Continue reading
JLevi SW holds “Bimmer of the Month Competition”
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In Interesting, on July 10th, 2010

The folks over at JLevi StreetWerks are holding a “Bimmer of the Month” competition. Final prize? $500 in gift cards. Rules? Quite simple. All you need to do is to submit videos responses on Youtube featuring your car, modifications or … Continue reading