It looks like the success BMW is recording in sim racing has prompted a strong response from the higher-ups in Munich. The German brand announced today it will be joining forces with five esports teams…
Staying in isn’t that easy, is it? Now that half the world is staying inside to control the spread of the Coronavirus, we finally get to appreciate things we took for granted, including the simple…
Right in time with the lockdown amid the CoVID-19 pandemic, we propose two essential books that tell the stories of two classic BMW icons which helped the brand gain its popularity and worldwide success: the…
BMW introduced a new instrument cluster a few years back, part of its new design for the cabins of contemporary models. Its official name is BMW Live Professional Cockpit and it’s available as an optional…
I always find it amusing how some people complain about the size of some of BMW’s current models’ nostrils. Yes, the kidney grilles have been growing lately but if you think about it, that’s nothing…
Almost every time I attend some sort of press event with other journalists, there’s a point at which a fellow journo will tell me a story about them and a motorcycle. They’re usually great stories….
Last year, BMW Motorrad named a new Vice President of the Americas, Trudy Hardy. During a recent interview with ABC News, Hardy sat down to talk about the all-new BMW R 18, its first-ever cruiser,…
Summer is rapidly approaching and some parts of the world are already seeing temperatures rising. With that comes the age-old question: how do I cool my car quicker? BMW put together a short clip showing…
Door handles often go by unnoticed, but they are quite an essential part of the entire design philosophy, besides ensuring the easy access into the car. To be visually effective, door handles must evenly complement…
The Nazca supercar projects of the early ’90s were driven by BMW in cooperation with renowned Italdesign Giugiaro studio. The idea behind the project was to find out if a new supercar offering in the…
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