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The car interior is set to change more than ever

Interesting, Others | February 3rd, 2015 by Nico DeMattia

Interior design has become far more focused on technology, incorporating navigation, smartphones and Wifi

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BMW i3 Super Bowl ad receives positive reactions on social media

Interesting, Others | February 2nd, 2015 by Horatiu Boeriu

New England Patriots just won the 2015 Super Bowl, the global event that gathers 1 billion viewers. BMW has chose to return to Super Bowl …

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You Can Buy LL Cool J’s “Pink Cookies” BMW 8 Series

Interesting, Others | February 2nd, 2015 by Nico DeMattia

In the brilliant words of the wise LL Cool J, making love is like pink cookies in a plastic bag getting crushed by buildings…Of course …

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First BMW electric car was built 43 years ago

Interesting, Others | February 1st, 2015 by Nico DeMattia

The BMW i3 is BMW’s first, real, mass produced all-electric car. But it is definitely not their first attempt. BMW has been making electric cars …

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Buy more diesels

Interesting, Others | February 1st, 2015 by Nico DeMattia

It’s no secret that the U.S. is one of the worst markets for the diesel engine. For some odd reason, Americans just aren’t big fans …

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BMW USA sees early success with i3 Super Bowl commercial

Interesting, Others | January 29th, 2015 by Horatiu Boeriu

The ad concept for “Newfangled Idea” was devised by NYC agency Kirshenbaum Bond Senecal + partners and the BMW i3 commercial has seen early success

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BMW is changing – We have to learn to live with it

Interesting, Others | January 28th, 2015 by Vanja Kljaic

BMW is changing. There’s no denying it and certainly there is no way around it. BMW has to change because not only the market demands are changing, but the customer is too

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Locke (2014): Tom Hardy. In a BMW X5. For 85 Minutes

Interesting, Others | January 26th, 2015 by Horatiu Boeriu

He is Ivan Locke. He is played by Tom Hardy. Ivan Locke is driving in a BMW X5 on the M6 towards London from a northern suburb

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A few tips to winter driving

Car Tips, Interesting | January 26th, 2015 by Nico DeMattia

As I’m sure everyone on the East coast of the United States is aware, there is a blizzard going on. It’s not such a foreign …

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Top 5 Wheels for BMWs

Interesting, Others | January 25th, 2015 by Nico DeMattia

Wheels are important on a car as they plant the car to the ground. They are as important on a car as shoes are to …