BMW posted rather disappointing results in the US last month in terms of sales and things looked bleak at first. However, the numbers for the Group on a global scale have come in and it seems like other markets performed above the expectations, claiming yet another record-breaking month. Last month, the BMW Group sold 4 percent more cars than in the same month of 2015, reaching a new all time high for July.
On a year-to-date basis, the sales went up by 5.5 percent which translates into a total of 1,343,217 vehicles delivered worldwide. Sales in Europe went up by 5.6 percent on a monthly basis, to a total of 79,815 units. Year-to-date sales in Europe are up 10.5% with a total of 622,664 vehicles delivered. Asia also performed better than expected, with a monthly growth of 7.9 percent, for a total of 56,819 vehicles delivered to customers. On year-to-date basis, a 7.4 percent increase was recorded, with 417,730 BMW and MINI vehicles delivered so far.
“The BMW Group continues to deliver sustainable, profitable sales growth month after month,” said Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW. “While we see growth across our range, the fact that the planned production for our electrified 7 Series, 3 Series and 2 Series Active Tourer models is already sold out this year demonstrates our strategy of rolling out electrification on all models is the right one. We will, of course, now respond to this high customer demand,” he continued.
BMW brand vehicle sales went up by 4 percent in July 2016 compared to the same month of 2015. 153,392 units were delivered to customers worldwide, a new record for the seventh month of the year. This brings year-to-date sales for the brand to 1,139,947, an increase of 5.6% compared with the first seven months of last year. Well over 30,000 new BMW 7 Series models have been delivered to customers so far this year, with sales up 40% compared with the same period last year. As availability of all variants continues to increase, monthly sales of the brand’s flagship vehicle more than doubled year-on-year with 5,025 delivered to customers in July.