BMW Motorrad has managed to achieve another, consecutive record first half-year, in terms of sales. This is rather unsurprising, as the brand has a diverse and appealing range of premium motorcycles, covering a wide swath of the overall premium segment. This marks BMW’s fourth time in a row exceeding the previously established record.
This half-year success represents a 3% increase over the first six months of the previous year. Too, the company has managed to sell more than 80,000 units in the first half of the year, a first. The firm’s head of sales and marketing expressed his optimism about this leading to records sales figures for the current year, in its entirety.
Germany remained the brand’s largest market, though growth was modest. In other markets, however, growth has been very significant. The sales increase in China was in excess of 70%, and in Thailand it was also very robust, with a more than 60% increase.
Once again, the R 1200 GS dominated as the brand’s most successful model. This further cements both the model’s and the brand’s position at the pinnacle of the premium adventure segment. The second best seller was the R 1200 GS Adventure, a variant of the R 1200 GS.
The S 1000 XR and RR took third and fourth place, respectively. The R 1200 RT touring bike rounded out the top 5 best sellers. However, the rest of the offerings have, mostly, continued to be highly desired by consumers. This does not disclude the brand’s scooter, either.
Other promising vehicles will be making their market debut in the near future, like the Scrambler variant of the highly successful R nineT. Can BMW hit its sales goal of 200,000 units per annum by 2020? I don’t know, but I can say quite confidently that 2016 is likely to be an important milestone on the path towards that goal.