Nine decades of BMW Motorrad. 90 years full of passion for motorcycles, set through with pioneering technical innovations, record-breaking rides, historical racing victories and numerous world championship titles. In addition to guaranteeing riding pleasure for nine decades, BMW has also embodied attributes such as outstanding reliability, uncompromising suitability for everyday riding and lasting value throughout its history. The company is now marking this occasion with three exclusive “90 Jahre BMW Motorrad” (“90 years of BMW Motorrad”) models which showcase these exceptional qualities: the R 1200 GS Adventure, R 1200 R and R 1200 RT.
Three BMW motorcycles which stand as shining examples of the BMW Motorrad success story: The R 1200 GS Adventure, an institution in the long-distance travel enduro segment for ten years, the R 1200 R as a synonym for the traditional BMW roadster and the R 1200 RT, which has been the epitome of the “touring motorcycle” for over three decades.
To this day, BMW Motorrad engineers work to develop two-wheel vehicles just as they did 90 years ago ‑ with a single aim: to constantly improve motorcycling ‑ and since more recently also urban mobility ‑ and above all make it safer. With its groundbreaking technical innovations, BMW Motorrad has set milestones in the history of motorcycle construction, including the introduction of the first ABS system almost 25 years ago, the presentation of the first telescopic fork in serial production motorcycles in 1935, introduction of the Telelever as a solution for front wheel suspension in 1993 and most recently the first semiactive suspension in a serial production motorcycle – Dynamic Damping Control DDC, as fitted in the supersports bike HP4 from the end of 2012.
But nine decades of BMW Motorrad also reflect a tradition of well-established values and technologies. To this day, most BMW motorcycles still feature the maintenance-free shaft drive to the rear wheel for example. And contrary to short-lived, supposedly fashionable trends, solid and innovative technology made by BMW Motorrad ‑ without short-term changes in concept ‑ has enjoyed a constant growth in popularity among motorcycling enthusiasts for many years.