Unusual Comparison: Ford Focus ST pit against BMW M3 – Video

Videos | August 3rd, 2012 by 10
ford-focus-st-bmw-m3

To promote the new Ford Focus ST, the Detroit-based automaker uses their creative minds to launch a comparison video against some of the sportiest midsize …

To promote the new Ford Focus ST, the Detroit-based automaker uses their creative minds to launch a comparison video against some of the sportiest midsize cars on the market: Mazdaspeed3, Subaru WRX and Volkswagen GTI. Among these, Ford decided, somewhat surprisingly, to include the BMW M3 Coupe as well.

Out of the bunch, only the M3 Coupe is powered by a large V8 engine.

The Focus ST uses a four-cylinder turbocharged engine producing 252 horsepower and 270 lb-ft of torque. Total package cost: $24,495. As many of you know, the M3 uses the iconic 4.0 liter V8 naturally-aspirated engine that outputs 414 ponies and 295 lb-ft of torque. But it comes with a significant higher, and expected, premium price of $62,295.

Unusual Comparison: Ford Focus ST pit against BMW M3   Video

Let’s have a look and tell us what you think of this marketing gimmick.

[Source: Autoblog]

  • http://twitter.com/rjgeyer Ryan Geyer

    I think its great! To those shopping for a focus, that’s precisely their perspective of the M3. Nobody is cross shopping these cars. :)

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  • Adam

    Compare it with a ferrari, and show how hard it is for a ferrari owner to reach mcdonalds window. pointless as this

  • Adam

    It’s kind of a mute point, yeah the M3 more expensive than the Focus, so are quite alot of cars, an F430 is more expensive but that doesnt mean it should be used as reference. That’s the same as me standing next to the Predator and saying “he’s scarier than me”… yeah whats the point?

  • JRobUSC


    As many of you know, the M3 uses the iconic 4.4 liter V8 naturally-aspirated engine that outputs 414 ponies and 295 lb-ft of torque”

    Hopefully that’s not what many of us know, since that would make many of us wrong.

    • http://www.bmwblog.com Horatiu B.

      4.0 liter.

      Was thinking about the new V8s

  • http://www.facebook.com/max.lytvyn Max Lytvyn

    Awesome – now every Focus is going to try to race me. As if S4/S5 and Boxters are not annoying enough.

  • AM

    missing the point on all these comments. Ford is trying to say the ST is a driving experience like the M3 for many dollar signs less than the Bimmer.

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  • http://www.facebook.com/people/Carl-Warny-Kristensen/1404142921 Carl Warny Kristensen

    But we’re really not discussing the biggest problem with this particular ad….. it’s a woman driving?????????????????

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