The Spun Bearing: Fuel, Design, and More On the ATS

Interesting | January 19th, 2012 by 7
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Fuel During a discussion of the BMW ActiveHybrid 3 recently, the subject of energy density came up. Batteries have so much lower energy density than …


During a discussion of the BMW ActiveHybrid 3 recently, the subject of energy density came up. Batteries have so much lower energy density than gasoline or diesel that even with the efficiency superiority of an electric motor over an internal combustion engine, it still can’t deliver the range of an IC powered car.

The current ‘best’ battery tech, Lithium Ion, has a theoretical maximum denisty of about two times current energy density. That would bring a 100 mile ranged car up to about 200 miles, or it could increase significantly the performance of the vehicle and leave the range the same, or the vehicle weight could be reduced and the range and performance remain the same.

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Until battery energy density improves by a factor of four or five, battery powered electric vehicles will continue to be considered ‘urban mobility’ solutions. That may have to wait on breakthroughs in nanotechnology to transform the storage capacity of the battery cells.

Here is an interesting tidbit – that you may be able to win a bar bit from a total geek on – and a hat tip to a BMWBLOG reader for mentioning this in the comments from a previous article. The energy density per unit of mass of gasoline is higher than diesel. Where people get tripped up is that given equivalent volumes (US gallons for example) of diesel and gasoline, a gallon of diesel weighs more and actually has a higher energy density per given volume than gasoline.


There was an online article, Technology Review’s, “Automobile Design for the Connected Age – Technology Review” (URL here: ) that included an interview with BMW’s chief designer, Adrian van Hooydonk. During the interview van Hooydonk stated that he begine his design career as an industrial designer and that was revealing (and brought a smile to my face).

Industrial design was a creation of the third and fourth decades of the 20th Century (1920-30s). Industrial design brought styling and
ergonomics to consumer goods. The best written account of industrial design was done by a husband and wife team of designers, the Cheney’s. Their book, “Art and the Machine”, is a sought after classic.

Industrial design has given us some greats, Raymond Loewy, for example. But its emphasis on applied design – applied to production products, and the need to merge design and engineering to produce goods, is an outgrowth of the need to remove ornamentation for ornamentation’s sake and introduce ergonomic usefulness to machines is what separates industrial design from the decorative arts.

If you have a hankering to read more on design, there are a couple of good works readily available to read. One is Del Coates, “Watches Tell More than Time”, another is Michael Lamm’s and Dave Holl’s, “A Century of Automotive Style”.

More on the Cadillac ATS

The Cadillac ATS was set up to take on BMW’s 3 series. And it’s not only almost the same size, but it utilizes a similar suspension setup. The rear suspension is a five link unit, a first for Cadillac, and it’s similar to the rear suspension in the BMW. However, being their first go at a five link rear end, Cadillac is hedging its bets on the superiority of it.

There’s a lot to sweat over with suspension design and the first stab at it isn’t necessarily the best. BMW is a couple of generation in with a five link setup and I suspect Cadillac will need to hone its five link further.

Regardless, it’s good to see another manufacturer take BMW on straight up. The better the competition gets, the better the BMW will get. (Or there will be more options to choose from.)

7 responses to “The Spun Bearing: Fuel, Design, and More On the ATS”

  1. 23mkl says:

    Amazing colour, amazing wheels! In my opinion too expensive, the savings in petrol are not worthy, a diesel would perfectly make the point…

  2. LaMa says:

    diesel ? seriously ? 30% higher price, dirty and smelly.  If the price would be equal, diesel would have merit in cars, but with a 30% higher at the pump price, diesel is a Europe only option.
    In the US the diesel fuel higher price and the cost of operating cost (more expensive parts, service, starting price) makes the diesel a rarity.
    E85 on the other hand is usually 10-20% less expensive and readily available and does not cost much more to develop a normal engine to accept it.
    I see more potential on that ! Cars uses about 10% more E85 then normal gas but the lower emission, the no dependency on the Arab’s, and the lower cost makes it a better fast and easy solution.
    BMW should have designed all their cars to accept E85 just like GM and Chrysler did. Its only a few dollar more per car, so it makes a lot of sense. 

  3. Timothywill says:

    Cadillac ats will be a very good competitor to the three series

  4. 23mkl says:

    @LaMa:disqus  I didn’t mean to compare diesel against petrol, but, this Hybrid version against a diesel: what I meant is that the hybrid version is more expensive, and the savings are good (they are similar to diesel’s) just as long as you drive in ECO PRO mode, as soon as you start driving in a more sportive way the petrol runs out quickly!! That won’t happen with the diesel.

    Of course if you compare a diesel vs. a regular petrol bmw, the diesel is more expensive, of course it is dirty and smelly, and it does sound like a tractor hahaha, but, who would buy a hybrid version? Someone who wants to look after the planet, and also to save money in gas… What I just said is that a diesel would make that point, and it would be cheaper.
    Sincerily, with american prices, I would also buy a petrol car, in europe the diesel is cheaper than 95 octane petrol, at least in my country, and, despite being more expensive (not a 30% for sure…) the diesel usually is the best option. However, I insist, me myself I prefer petrol cars rather than diesel ones.

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