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The All New 3 Series: Where Performance and Luxury blend with Modern styling.

3-Series | October 14th, 2011 by 20
P90081948

A new era of 3ers is dawning and with it an all new level of performance and luxury. Mating the latest technology, luxury, and performance …

A new era of 3ers is dawning and with it an all new level of performance and luxury. Mating the latest technology, luxury, and performance in to a familiar award winning package, the new 3 is now available with a more tailored trim level to satisfy a wider variety of enthusiast.

In addition to the standard trim level, the new BMW 3 Series Sedan can now also be specified with any of three equipment lines or an M Sport Package. Customers can therefore adapt the appearance of their car to their personal lifestyle and preferences – in their own way and with eye-catching results.

The Sport Line, Luxury Line and Modern Line each emphasizes the different sides to the new BMW 3 Series Sedan’s character in their own individual way. The exclusive, carefully coordinated equipment features embrace both exterior design elements and the selection of materials and colors for each model. In terms of value, design coherence and expressiveness, the new BMW Lines go far beyond existing packages in the segment.

First up is the Sport Line: With eye-catching exterior features in high-gloss black, this new line accentuates the dynamic appearance of the BMW 3 Series Sedan. Eight heavily contoured high-gloss black kidney grille slats in a chrome-colored surround give the front end of the car a particularly sporty and alert look. The black inserts in the front apron make the air intakes appear larger and lend extra emphasis to the muscular wheel arches.  Bi-color, double-spoke design 18-inch light-alloy wheels provide the athletic looks to match. Meanwhile, high-gloss black painted exterior mirrors and the standard high-gloss black B-pillar and window trim add an extra sporting flavor to the flanks. A black trim strip on the lower crease underlines the width-enhancing effect of the rear styling, while the black chrome exhaust tips rounds off the exterior’s sporty appearance.

The sporty and exclusive ambience of the interior is expressed by contrasting black and red accents. Red trim rings, red scales in the circular dials, red stitching on the sports steering wheel and a base trim strip in high-gloss black with coral red accent strips all underline the sporting ambience of the cockpit. The standard sports seats can be specified in a choice of two upholstery styles and three colors. The ignition key for Sport Line versions of the new BMW 3 Series Sedan is identified by its black finish and red detailing.

Luxury Line: The discreet high-gloss chrome elements of this line lend the exterior of the BMW 3 Series Sedan a particularly elegant and exclusive appeal. The BMW kidney grille with 11 fine chrome slats, two slightly offset chrome trim strips in the front apron air intakes, and a high-gloss chrome trim strip running horizontally above the air scoop give the front a striking appearance. As with the Sport Line, the B-pillar and window guide come in high-gloss black, and the window frame and weather strip are in chrome. Special 18-inch light-alloy wheels in multi-spoke design accentuate the stylishness of the new BMW 3 Series Sedan when viewed side-on.

From the rear, the new Luxury Line is easily identified by its exquisite, high-gloss chrome trim strip – which extends across the full width of the rear apron – and its chrome exhaust tips. Chrome elements also catch the eye inside the Luxury Line variant. This is the only line which gives the radio and air conditioning units a chrome surround. High-gloss wood trim (with stylish inlays also available) and seats with distinctive stitching and leather upholstery in three classically elegant colors highlight an inviting, exclusive ambience. The ignition key for Luxury Line versions of the new BMW 3 Series Sedan can be identified by its black finish and chrome detailing.

Modern Line: In contrast to Luxury Line models, the avant-garde trim elements included in Modern Line versions of the new BMW 3 Series Sedan are all in satin aluminum, underlining the contemporary character of this line. The BMW kidney grille, with 11 satin aluminum slats, and double trim strips for the air intakes in the same color give the front end of the new BMW 3 Series Sedan a particularly contemporary, classy touch. The high-gloss black B-pillar and window trim of the Modern Line blend smoothly with the satin aluminum trim elements at the front and rear. 18-inch turbine-style light-alloy wheels strengthen the future-focused concept of this equipment line. The harmonious lightness of the interior dispenses with strong contrasts.

Instead, with a light upper side to the dashboard and a steering wheel in dark oyster, it generates an all-new ambience. Leather upholstery in oyster or black, and a choice of three trim surfaces with accent strips in pearl-effect chrome, further enhance the appealing interplay between materials. A trim element with three-dimensional structure and open-pored wood lays on a whole new feast for the fingertips. Modern Line versions of the new BMW 3 Series Sedan are marked out by the oyster-colored ignition key with matt silver detailing.

Looking for more sportiness than the Sport line? The M Sport Package brings the ultimate in sporting makeovers to the new BMW 3 Series. An all-new aerodynamic package for the exterior clearly sets cars specified with this package apart from the base model and the three lines. 18 and 19 -inch light-alloy wheels in hallmark M design, M Sport suspension, a black kidney grille and BMW Individual High-gloss Shadowline trim give the car that typical M look. The theme continues inside the car with sports seats boasting distinctive upholstery choices, trim elements with blue accent strips, an M Short-shifter (in models with manual gearbox), M door sill covers, an M driver’s footrest and the new M leather steering wheel.

Whichever level of trim you’re looking for, BMW has engineered a package that’s right for a wide range of buyer. Whether you’re a mature buyer who appreciates fine leather and wood inlays, or the younger sportier buyer looking to dress your new 3 in the latest Motorsport styling, BMW has you covered.

  • m.Pertz

    Dear Lord, this is a huge joke!!! I cant believe to my eyes what I see!

    • Antiold

      what, the fact that times have moved on. get over it and quit living in the past.

      • m.Pertz

        Move to Merc!!!

        • Manchester Man

          Damn it aint all about the flashy tacky interior. BMW keeps likes to keep it subtle, if you want an extravagent interior then get an Alfa Romeo or something.

          • m.Pertz

            My friend, we are talking about premium, not Alfa. So, if Mercedes C in your site is a Alfa…..then you should change your glasses..

          • Manchester Man

            Get a Merc than so you can drive in your flashy tacky interior that screams “im rich!!”

    • Mateo

      it does look like a 1 series, but i kind a like it!

    • Roman I.

      Eh, BMW is now a well-established “luxury” brand, a lot of lowlifes still think that “beemer=luxury=my homies will “respeck” me more for having this”, so no matter what BMW will do with all of their new models now they will still have plenty of customers… Kinda like what Toyota did with the exterior design of new Camry – it will continue to sell well because the people in that marketing segment also largely don’t care about the “looks” and they are well-conditioned to urban legend that “Toyota= #1 reliability!”…

      • Mateo

        true, but this bmw is lighter than e90 so it should still handle like real bmw

  • Me

    Not sure what to think yet?

  • Roman I.

    I counted 12 instances of the word “gloss” in this article. That’s NOT something I would associate with “luxury”. But hey, plenty of people with more $$$ than brains and 0 aesthetic sense really like “shiney” stuff, so this thing still should sell well…

  • Manchester Man

    It is aonly a 3 Series after all. The 5 series interior has to be nicer and the 7 series even more so. The car interior has to in between the 1 series and the 5 series in terms of plushness. To me this looks abit nicer than the 1 series but not as nice as the 5, this is a part of the BMW business model. Your paying less for this than the 5 series so you should get less.

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  • pimeto

    Oh my gosh! Someone needs to fire the designer responsible for this!
    How is that possible, to ruin such a perfect design as the current 3er has… i cant answer…
    I still cant answer why they continue to ruin the designs instead making them better! The new 1, the new X3…
    I can only imagine what they will do to my favorite X5, that im proud owner of…
    Jeses, someone please fire those idiots!

  • BMW-Deutschland

    Gibt es denn keine LED Blinker mehr?

  • pimeto

    And by the way, the interior looks awesome! I love it! It still has that spartan design! That sportyness and macho style that we all love! Its personal from the inside and ugly from outside…!

  • Bigk

    I like it.. very nice and very BMW. 

  • Tn

    I love how this one has a lid over the cupholders.

  • Pingback: The All New 3 Series: Where Performance and Luxury blend with Modern styling. | labmw.com()

  • Prophizee

    Manny its zee finally got a chance to read all your articles great job. On the new f30 i am not too impressed with it at all. I think the interior is beautiful but the exterior looks too similar to f10. But then again i am more of a coupe man and i haven’t see that yet so i am a little biased towards sedans.

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