Luxury Line

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Modern Line Equipment line ends in March

The launch of the BMW F30 3 Series in 2012 marked the beginning of pre-configured cars being offered to customers. Dubbed Lines, the equipment packages aimed to satisfy different customer types and reduce the amount…

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BMWBLOG First Drive: BMW 328i Luxury Line

“Different strokes for different folks” – so goes the American adage of the mid 1960s. BMW has caught on and fully embraced this concept by unveiling not one, but three new 3 series sedans. Yes,…

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Video: 3 customized lines—Sport, Modern or Luxury

For the first time ever, the all-new 2012 BMW 3 Series Sedan is available with a choice of three customized lines—Sport, Modern or Luxury. The Sport Line, Luxury Line and Modern Line each emphasizes the…

The All New 3 Series: Where Performance and Luxury blend with Modern styling.