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Photo Gallery: 2012 BMW 1 Series Hatchback in Valencia Orange

1-series, Featured Posts | July 14th, 2011 by 6
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This week, BMW is hosting the international press event for the unveiling of the new 2012 BMW 1 Series Hatchback. BMWBLOG team is in Berlin …

This week, BMW is hosting the international press event for the unveiling of the new 2012 BMW 1 Series Hatchback. BMWBLOG team is in Berlin driving the new 1er hatch and will report shortly with the first impressions behind the wheel.

The new small size premium BMW goes on sale late this year and will be available for the European market only. At launch time, the F20 1er is offered in a variety of exterior colors: Black Sapphire, Alpine White, Crimson Red, Mineral Gray, Midnight Blue, Deep Sea blue, Glacier Silver, Mineral White, Liquid Blue, Valencia Orange. In the fall, the M Sport package becomes available and among the usual exterior and interior upgrades, will also include the historical Estoril Blue paint.

Photo Gallery: 2012 BMW 1 Series Hatchback in Valencia Orange

According to our sources, BMW AG is the owner of the paint and the M Division licensed the rights to use it on the new 1 Series M Coupe.

With a bold front-end design, the 1 Series continues the design language initiated by BMW with the new 7 Series. The front-end design resembles to a point the 5 GT, but with cues matched to the smaller body.

At the back, the design is less controversial and more of an evolution from the previous E87 generation.

But how does the new 1 Series handle on the road? Stay tuned on BMWBLOG for an exclusive driving report!

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  • Giom

    Hey Horatiu! This event happens sooner than I expected – great news!

    I’d especially like to now your ‘first look’ impressions. I’ve got a feeling this design is a stunner in real life… hope I’m right!

    Also, if you get the chance to speak to some of the – hopefully designers or at least marketing guys, please get their thoughts on the total negative reception they got from the internet community. Was this anticipated? Or was it a total surprise to them? Was the design deliberately – different, and for what reason.

    Enjoy the event!

  • Giom

    Hey Horatiu! This event happens sooner than I expected – great news!

    I’d especially like to now your ‘first look’ impressions. I’ve got a feeling this design is a stunner in real life… hope I’m right!

    Also, if you get the chance to speak to some of the – hopefully designers or at least marketing guys, please get their thoughts on the total negative reception they got from the internet community. Was this anticipated? Or was it a total surprise to them? Was the design deliberately – different, and for what reason.

    Enjoy the event!

  • annonymous

    the car doesn;’t look as bad in the metal, in black without a number plate it actually looks pretty good. The M sport package makes it a lil bit more aggressive and pleasant, while the 1er Performance Studie will be a real stunner.

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