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Exclusive: BMW 2 Series to include new 1 Series Coupe and Convertible

By Horatiu Boeriu. Read Bio
May 26th, 2011 | 2 Series, Featured Posts | 29 comments

In 2010, BMW has filed for U.S. trademarks for 2 Series model designation. BMW reserved the trademark applications for the monikers 228, 230, and 235, similar to the 3 Series family designation. While BMW is known for filling far in advance for multiple trademarks and naming conventions, and some of them are never used, this time the new BMW badge will host the upcoming redesigned F22 1 Series Coupe and F23 Convertible.

Over the past months, the rumor of a new 2 Series family continued to appear on the interwebs, and a latest report from AutoBild follows the same path. According to the popular German magazine, when the new 1 Series Coupe and Convertible launch in 2014, respectively 2015, BMW will label them with the 2 Series designation. At this time, after checking with our sources, we can confirm the the report and the new BMW 2 Series family.

Exclusive: BMW 2 Series to include new 1 Series Coupe and Convertible

The renaming of the 1 Series Hatchback remains unknown at the moment, but more will be revealed in two weeks when the new model makes its world debut.

[Source: Autobild via BimmerToday ]

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  • https://www.google.com/accounts/o8/id?id=AItOawnZbx-lpmpicb4tOfwZLHvoItedaLeGLHE Alexander

    It seems that 3er coupe and cabrio may be renamed to 4 series. So BMW will designate cabriolets and coupes with even series numbers and sedans/tourings/hatchbacks with odd. Moreover 6, x6 and 8 series (which may be resurrected) do already fit into this rule.

    • http://www.facebook.com/people/La-Ma/1681833435 La Ma

      not really. the X6 is a 4 door hatchback Cross-Over. How is that a coupe or convertible ?

      its more like what Torsnow says, they want to get further down in the line and ran out of numbers. Calling the larger 1 series replacement a 2 series will give them a line – 1 series – for the small FWD car they are bringing in a year or two.
       

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  • Torsnow

    Makes sense, they want to keep up with all the other makers releasing subcompacts so they need something smaller than the 1 series. Hence, they make it the 2 series and the 1 becomes a tiny little car that competes with the Audi A1 and similar.

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  • Dtaht

    Doubt there will be a 4 series.   I believe the word for “4″ is similar to the word for “death” in Chinese, hence it is to be avoided as much as possible for use in China. And China will soon become BMW’s largest market. Here in the LA Area, many Asian residents with a lot of 4′s in their house addresses request changes. 

    • http://www.facebook.com/people/La-Ma/1681833435 La Ma

      I believe that but that is just plain stupid.  so is this why the Z4 – Z-death  does not sell too well in the Chinese market ?

      Chinese people forced a Las Vegas casino to redesign an entrance because its bad luck to walk under a lion… or something equally BS.

      how about releasing  a 440i BMW on friday the 13th in april 4, 2014 ?  would it fly well with a Chinese ?
      giving that car 4 doors and 444HP and 4 seat, 4wd and 4ws…  ahhhh come on people its a number and a word, its not magic. 
      there is an energy drink in Europe called – HELL – would they drink it ?

      • Manchester Man

        hahaha i totally agree mate!!

  • Sajan

    I think it would be a shame to call the 3 series coupe a 4 series. I mean saying “I own a 330i” just sounds so much better than saying I own a 430i. We aren’t driving ferraris here. Something just sounds better about saying 3 series coupe. It would also mean the m3 would be called an ///M4. NOT GOOD.

    • http://www.bmwblog.com Horatiu B.

      There are signs that there will be a 4 Series, we just can’t confirm them
      yet.

      • T.

        Yes the Coupe and Cabrio are heading towards being called the 4er.  Exactly like in the days before the E92 and E93 which were going to be called 4er on account of the Coupe and Cabrio not being simply a two door Sedan but having an original individual design which makes the current E92/E93 BMW’s best selling Coupe 3er to date.

        The M3 will retain the M3 badge. The thinking there is the M3 is not just a faster 3er… It is engineered to be it’s own model and can therefore continue as such.

        • http://www.bmwblog.com Horatiu B.

          They might be heading, but nothing for sure. We do know that the 2 Series is
          a lock…so we’ll see about the 4er.

      • e92Htown

        Makes sense if you think about it. A 4 series would allow BMW to move the F32 upmarket from the F30. Just like the A5 commands a big premium of the A4 and the 6 series is significantly dearer than the 5, A 4 series could be a major cash cow for Munich.

      • e92Htown

        Makes sense if you think about it. A 4 series would allow BMW to move the F32 upmarket from the F30. Just like the A5 commands a big premium of the A4 and the 6 series is significantly dearer than the 5, A 4 series could be a major cash cow for Munich.

    • http://www.bmwblog.com Horatiu B.

      There are signs that there will be a 4 Series, we just can’t confirm them
      yet.

    • http://www.bmwblog.com Horatiu B.

      There are signs that there will be a 4 Series, we just can’t confirm them
      yet.

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  • Manchester Man

    Im not assed what they name the cars as long as they continue to build ultimate driving machines!

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  • Nnnn

    They had a perfectly understandable and clear and recognizable naming convention, but now marketing wants to create the illusion that some 1-series’ are better than others?  Because some are coupes?

    It was important to have separation between the numbers.  The proven lines, like 1-series, or 3-series, etc, will become less recognizable, less distinct, not just in their own lineup but in competing with other brands.

    • T.

      We need to incorporate the FWD family of models – There was never going to be a “0″ series.
      1er is more fitting because they will be the entry models.

      But the RWD 3dr and 5dr Sporthatches will feature sDrive badges designating that the car is Rear Wheel Driven. 

      By using 2er for the Cabrio and Coupe it allows BMW to position them as individual models and further connect the two to the historic 2002 , Which actually in the next generation of Coupe and Cabrio forms a more historic relationship with the 2002 than ever before.
       
      It also allows BMW to simply call the 1 er M Coupe – M2. Bypassing that difficult discussion of deciding whether to call the E82 – M1.

      • Nnnn

        I’m not sure these are good reasons.   The credibility and understandability of the naming is a critical part of communicating the lineup to the customers (just to mention one reason).  I wish BMW could have successfully resolved the M1/1M discussion and came up with a consistent naming scheme.  Most people won’t recognize 2002 or the original M1, (or 4-series) so I think the identity of those cars is only relevant within the BMW company and some parts of the enthusiast community.   So at some point we’ll simultaneously have 1M, M2, M3/M4, Z4-M, M5, M6, X5-M, X6-M, which unfortunately makes the BMW brand also about indecision (literally).

        There’s a similar indecision in dealing that perpetually-unresolved FWD/RWD controversy.  Setting aside the technical debate for a minute,  what is their plan for making the configuration understandable?   I’ve been seeing S-drive for a year+ now and just now understand that it indicates RWD.  I don’t know what about “S” communicates that.  Same thing for “X”, but we know that from the previous scheme (which was at least used consistently and concisely).  But what will indicate FWD — another letter?  Or will the lack of label indicate that, meaning that many lines will be FWD by default?

        The problem is that BMW is making decisions that is eroding its brand.  And that brand is based on [aside from status/luxury idiocy]  engineering and performance excellence, especially handling. So there’s a trend undermining handling by increasing the center of gravity (lateral response) and then turbocharging (throttle response) and eliminating RWD (yaw response) and a whole bunch of other things that decouple the driver from the road.  These things are necessary to support the expected level of performance at a clear margin above the competition.  Some people understand the significance of these features, and some do not, however in all conversations about what makes BMWs better, these terms will be tossed around and their absence noted.

        I’m curious what’s going on at BMW that such decisions are successfully rationalized.

        • Nnnn

          I’m sorry, T., I went into manifesto mode on you.   My intention is not to
          rebuke your input, but BMWs direction as of late.  Your posts are some
          of the most valuable and interesting on here.

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