BMW Dynamic Car Identity reimagines Roundel

Videos | May 5th, 2010 by 28
bmwnewroundel BMW Dynamic Car Identity reimagines Roundel

Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on …

Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW’s roundel logo.

The videos shows us a current and a possible future state of the now famous Roundel, the iconic brand element that is highly recognizable by consumers.

In this futuristic approach, the Roundel moves from a static stage to a more dynamic one, somewhat representing the brand’s recent developments in exploring new niches and expanding their portfolio.

A neat and somewhat high-tech logo that represents evolution.

bmwnewroundel BMW Dynamic Car Identity reimagines Roundel

[Source: Autoblog ]

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