Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW’s roundel logo.
The videos shows us a current and a possible future state of the now famous Roundel, the iconic brand element that is highly recognizable by consumers.
In this futuristic approach, the Roundel moves from a static stage to a more dynamic one, somewhat representing the brand’s recent developments in exploring new niches and expanding their portfolio.
A neat and somewhat high-tech logo that represents evolution.