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BMW Gets New Logo and New Brand Identity

With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…

History: BMW ///M logo colors explained

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…