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MINI takes automobile personalization to a whole new level

MINI | April 2nd, 2010 by 8
MINI Customization

MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary …

MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior color of their vehicle as often as they change their mood.

The ground-breaking MINIMagic paint system, exclusively available on MINI Clubman, will give MINI owners the chance to completely change their MINI’s exterior color in only a few minutes and with just the effort required to apply a single coat of wax – a world first for an automotive manufacturer.

The MINIMagic paint system will be available with any of the Clubman’s stunning paint colors, starting this spring.

MINI Customization

“The introduction of MINIMagic on the MINI Clubman will transform the way owners select the exterior colors on a new MINI, and offers even more options to personalize a MINI to individual taste,” said Jim McDowell, Vice President of MINI USA . “Gone are the days when our customers need to worry about whether they have made the right choice of paint color. With MINIMagic, if they change their mind altogether, or just want a brief transformation of their MINI for a few weeks, it can now be done as simply as changing a shirt or rinsing your hair from blonde to brunette!” he added.

The new, innovative range of MINIMagic paint finishes are first applied at the production facility in Oxford, United Kingdom, as the first stage in a two-part process. All it takes for the customer to activate an on-demand color change is a simple application of the second part of the process – a quick wipe over the painted surfaces with the patented MINIMagic paint polish. In minutes, the transformation – from Light Coffee to Cosmic Blue for example – can be completed.

The permanence of the color changes can be selected by the customer, with three different second-stage polishes available – one month, six months or permanent. If left alone, the one-month and six-month paint finishes eventually revert to the vehicle’s original paint color, a process that happens in just a few hours at the end of the chosen period.

The MINI Clubman is one of the most customizable vehicles on the market with over 500 exterior and interior color and trim combinations possible, and even the facility to change the interior ambient lighting to match a mood or an occasion. With each individual package and options, it will be possible for customers to literally build a one-in-a-million MINI Clubman.

Professor Lirpa Loof, Head of Exterior Aesthetics and Paint Finishes at MINI USA, said: “MINIMagic will bring a whole new meaning to the concept of car cleaning and restoration. As easily carried out as a wash and a wipe, our owners can have a ‘new’ MINI Clubman that is capable of matching any atmosphere or any occasion.”

The MINI Clubman, exhibiting some real ‘MINIMagic’, can be seen on the MINI display from April 1st during the New York Auto Show, held at the Jacob Javitz Center in New York City.

[Source: MINI ]

  • J.T.

    This one was thought out.

  • http://www.facebook.com/profile.php?id=588340695 Ted Spahr

    This is gonna confuse a lot of clueless people in the near future lol.

  • Martin

    April 1 anyone?

  • atr_hugo

    I think Professor Lipra Loof is an asssociate of Dr. Oetker.

  • http://www.bmwblog.com JL

    I presume this is an april fools day joke

  • Alex

    I know its April 1 joke, but if it was true, what happens if you get into an accident and need to re-paint a panel?

  • http://lightbikesheavybeer.com Damien

    April POST fools day?

  • http://www.dvg.com.au Used Cars Perth

    Wow.. This will be amazing. I am thrilled to even think about the fact that I will be able to change the exterior color of my car as and when I want. MINI keep up the good work and keep giving us such innovative advances.

    Looking forward to try my hands over it but what will be the cost for this facility?

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