MINI expecting record sales in 2009

  • Posted on: 3.03.2009
  • Author: Horatiu B.
  • Comments: 3

The MINI brand has been one of the best investments made by any car company into another brand, and especially for BMW, the MINI has proven to be a quite profitable. In 2008, there were 54,077 MINIs sold, which represents a 30% increase over the previous year.

Jim McDowell, MINI USA CEO, is expecting record sales this year, mostly due to the release of the new convertible MINI Cooper. In a recent webcast, MINI USA stated that 13 new dealerships will be opened in the US within twelve months, mostly due to the fact that all the MINI dealerships in the US were profitable in 2007.

2009-mini-cooper-convertible-front

With a huge demand for the MINI E (electric) here in the US and Germany, BMW Group might want to capitalize on that and expend the program beyond the 500 MINI E offered in the U.S.

If I were to predict something this year, it will be the fact that the MINI brand along with the new 7 Series, will help the BMW Group stay afloat and positioned themselves well for 2010.

[Source: Automotive News via Autoblog ]

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3 Responses to “MINI expecting record sales in 2009”

  1. Tom Hegedosh says:
    March 3, 2009 at 11:21 am

    whats the big deal about the vert version? hasn’t that been out for a while?

    Reply
  2. Miles Ransom says:
    March 3, 2009 at 12:26 pm

    a convertible has been out but it was the last generation model…the droptops life cycle is about 2 to 3 years behind the hardtop

    Reply
  3. Ludwig Willisch no longer head of the BMW M Division | Automotive News, Tips And Trends. Cars, Hybrids, Trucks And RV's at dailydriverblog.com says:
    May 8, 2009 at 4:22 pm

    [...] MINI expecting record sales in 2009 [...]

    Reply

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