Mini USA reported an all-time record in May. The brand sold 6,312 cars, a 52.8 percent increase compared to 4,130 cars sold in the same period a year ago. MINI USA also reported sales of 21,189 cars for the first five months of 2008, an increase of 36 percent over the 15,585 vehicles sold in the same period a year ago. Can we say "slam dunk" BMW Group? One of the best moves BMW has made when they decided to associate their brand with the U.K-based Mini cars.
BMW Brand Sales
BMW brand sales were down 4.6 percent, to 25,469 vehicles compared to 26,689 vehicles sold in May 2007. Year-to-date, BMW reported sales of 110,569 vehicles compared to the 119,359 reported in the same period a year ago, a decline of 7.4 percent.
BMW Automobile Sales
BMW's automobile sales are down 7.2 percent in May to 19,884 versus 21,421 in the same month a year ago. Year-to-date sales are down 6.8 percent, to 86,967 automobiles compared to 93,327 in the same period of 2007.
BMW Sports Activity Vehicles ( X models)
Sales of BMW Sports Activity Vehicles are up 6 percent in May to 5,585 vehicles over the 5,268 sold last May. Year-to-date, sales of BMW Sports Activity Vehicles decreased by 9.3 percent, to 23,602 vehicles compared to the 26,032 sold in the same period of 2007.
BMW CPO Cars
BMW Certified Pre-Owned reports its best sales month ever in May 2008 with 9,616 CPO vehicles sold versus 8,468 vehicles reported last May, an increase of 13.6 percent. Year-to-date, CPO sales are up 26.5 percent, to 44,077 over the 34,844 reported in the same period in 2007.
Obviously the increase in Mini sales has to do with the all time high fuel prices in the U.S that make the American buyer beware more of what they drive. I expect the Mini to do very well for the rest of the year and BMW will probably see an increase in their car sales as we move more into the summer season.