The Ultimate Driving Machine: How BMW’s Iconic Slogan Was Born
Discover the history behind BMW’s legendary slogan, “The Ultimate Driving Machine.” Coined in 1974, the tagline defined BMW’s brand identity.
Discover the history behind BMW’s legendary slogan, “The Ultimate Driving Machine.” Coined in 1974, the tagline defined BMW’s brand identity.
BMW established itself quickly in the United States as a car for people who cared about driving. But what drew you to the BMW brand?
We take a look at the fifty-five year history of BMW's "Freude am Fahren" (Sheer Driving Pleasure) slogan and how it came about.
Executive Bob Lutz, who worked with BMW in the '70s, helped BMW keep the famous Kidney Grilles and created the "Ultimate Driving Machine" moniker.
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How long until the Ultimate Driving Machine slogan refers to the car as a singular entity? Is BMW changing to automated driving?
BMW Australia delivers two video ads that build atop the "Ultimate Driving Machine" slogan while introducing the new 2012 BMW 3 Series for the Australian market.
Here is the comeback video of BMW's "Ultimate Driving Machine" advertising campaign.
BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.
Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the "Ultimate Driving Machine" slogan through a new 5 Series ad.
We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have...