BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian market. The short clips emphasize the core values of the Munich-based automaker: sportiness and driving dynamics.
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One of the two videos also takes us back into the BMW history by showcasing some of the most iconic bimmers ever built.
In the U.S., the all-new F30 3 Series sedan went on sale this month with a base price of $34,900 for the 328i, and $42,400 for the high-end 335i model. This represents a $300 and $350 base price increases versus the outgoing E90 model.
The 3 Series now includes standards features such as 6.5” display with iDrive controller, Bluetooth connectivity, USB/iPod interface, 8-Speed Automatic Transmission, Automatic Start/Stop, Dynamic Driving Control with ECO PRO Mode, Brake Energy Regeneration, and a 1” standard wheel size increase.
The Modern Line (ZML) and Luxury Line (ZLL) will sell for an additional $2,100 for the 328i and $1,400 for the 335i model. The Sport Line (ZSL) will make you spend $2,500 for the 328i and $1,700 for 335i.
The 2012 BMW 3 Series is considered to be an evolution of the previous model. The flanks of the car are shaped by an eye-catching double character line running alongside each other. At the front, the headlights have been completely redesigned. For the first time, the lights end directly in the kidney grill, providing a 3D look.
The rear lights continue the BMW L-shaped design positioned at the outer edges of the rear – accentuating the broad face of the wheels and wide track of the new BMW 3 Series Sedan.
Here are the videos: