Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign.
Continue Reading Below
The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years.
BMW’s new ad agency, Kirshenbaum Bond Senecal & Partners, is responsible for the creative work and debuted its first 30-second TV spot on NBC this past Saturday. The new spot will also run during prime-time programs like “House,” “The Big Bang Theory,” “Modern Family” and “Law and Order: SVU” on the Fox, CBS, ABC and NBC networks. It also will run nationally on cable channels throughout the year.