Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign.
The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years.
BMW’s new ad agency, Kirshenbaum Bond Senecal & Partners, is responsible for the creative work and debuted its first 30-second TV spot on NBC this past Saturday. The new spot will also run during prime-time programs like “House,” “The Big Bang Theory,” “Modern Family” and “Law and Order: SVU” on the Fox, CBS, ABC and NBC networks. It also will run nationally on cable channels throughout the year.
bloody good show
Glad BMW is back to marketing the brand with the “Ultimate Driving Machine” slogan.
I like it.
its about time, well done.