Stefanie Wurst

As of August 1st, Stefanie Wurst is stepping down as the head of MINI after serving in the role since February 2022.

By Horatiu Boeriu • August 1, 2024

MINI boss Stefanie Wurst will be replaced by Stefan Richmann at the helm of the brand from August 1, 2024.

By Adrian Padeanu • May 13, 2024

MINI boss Stefanie Wurst is not ruling out an electric motorbike, which design boss Oliver Heilmer has already tasked his team to sketch.

By Horatiu Boeriu • May 4, 2024

Head of MINI Stefanie Wurst told Top Gear that by having the Aceman and Countryman, there's no need for another Clumban in the lineup.

By Adrian Padeanu • September 18, 2023

We had the pleasure of sitting down with Stefanie Wurst, the Head of MINI, during this exclusive event.

By Horatiu Boeriu • September 4, 2023

Discover the future of MINI as BMWBLOG interviews Stefanie Wurst, Head of MINI, discussing digitalization, direct sales, and brand direction.

By Steven Paul • July 18, 2023

As of February 1, Stefanie Wurst has replaced Bernd Körber at the helm of MINI. Her previous position was CEO of BMW Group Nederland.

By Adrian • February 1, 2022