Sebastian Mackensen

BMW USA CEO: Slower Growth in EV Sales, 6 EV Models from Spartanburg Plant

BMW USA CEO: Slower Growth in EV Sales, 6 EV Models from Spartanburg Plant

The landscape of the electric vehicle market is evolving, and BMW of North America’s CEO and President, Sebastian Mackensen, recently shared insights into the company’s perspective on the industry’s trajectory. For Bloomberg, Mackensen acknowledged the unequivocal…

MINI gets a new boss

MINI gets a new boss

From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales. Before that and following his studies…