project i

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Project i website goes live

BMW’s social media and online marketing departments are working hard these days. Their latest gimmick? A microsite dedicated to Project i, www.project-i.com, BMW’s latest and most daring bet in their history: the launch of a…

BMW: Mobility of the future

BMW’s Press Release on Mobility and the future for the brand. The world, and with it the sphere of individual mobility, is in a state of environmental, economic and social upheaval. Global developments such as…

BMW to build the Megacity Vehicle at Leipzig Plant

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Editorial: ActiveE Electrifies Detroit

There was a charge in the air, and the world’s automotive media had the hair on their necks stand straight up. No, it wasn’t from a static charge, but rather the unveiling of BMW’s new…

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BMW Concept ActiveE: Technology overview

While BMW has been doing a lot of green things lately – and winning awards for their eco-efforts – it’s been hard to keep up with a lot of the new technology that they’ve been…

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World Premiere: BMW ActiveE Concept – 1 Series Electric

Introducing the BMW Concept ActiveE, the latest electric vehicle project under BMW Group’s initiative to produce vehicles that explore solutions to minimize environmental impacts while preserving the kinetic driving experience for which BMW has long…