project i

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Project i website goes live

BMW’s social media and online marketing departments are working hard these days. Their latest gimmick? A microsite dedicated to Project i, www.project-i.com, BMW’s latest and most daring bet in their history: the launch of a…

BMW: Mobility of the future

BMW’s Press Release on Mobility and the future for the brand. The world, and with it the sphere of individual mobility, is in a state of environmental, economic and social upheaval. Global developments such as…

BMW to build the Megacity Vehicle at Leipzig Plant

BMW has just confirmed our suppositions from last week: the future Megacity Vehicle will be built at the Leipzig plant.The center piece of the Project i program, Megacity Vehicle, or MCV as  know internally, will…

Editorial: ActiveE Electrifies Detroit

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BMW Concept ActiveE: Technology overview

While BMW has been doing a lot of green things lately – and winning awards for their eco-efforts – it’s been hard to keep up with a lot of the new technology that they’ve been…

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World Premiere: BMW ActiveE Concept – 1 Series Electric

Introducing the BMW Concept ActiveE, the latest electric vehicle project under BMW Group’s initiative to produce vehicles that explore solutions to minimize environmental impacts while preserving the kinetic driving experience for which BMW has long…

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Mini Electric car revealed. BMW’s Project i next?

We don’t usually cover news on the other BMW owned brand, the Mini, but we couldn’t pass on these latest new. Mini E, short for electric, was featured on our blog in July, when we…