Power of Choice

Discover how BMW's flexible architecture strategy, once doubted, is now leading the EV race against giants like Tesla. A surprising turn!

By Horatiu Boeriu • March 10, 2024

But what is 'the power of choice' after all? Exactly what the BMW X3 range is offering right now. Let's take a look

By Gabriel Nica • August 11, 2021

Starting summer 2021, the BMW iX will lead the transformation process at the BMW Plant Dingolfing in Germany

By Adrian Dorofte • February 25, 2021

BMW Group's Power of Choice strategy is an all-rounding, multi-pillar approach to future mobility, as detailed by R&D chief Klaus Fröhlich.

By Adrian Dorofte • March 30, 2020