Neue Klasse

There have been plenty of electric BMWs in the past, but nothing quite like the 2026 iX3. For the first time since Munich began selling EVs, a dedicated architecture is at the core of a…

BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…

The battle for the electric luxury SUV crown just got serious. BMW and Mercedes-Benz have unveiled their most important EVs yet—the all-new BMW iX3 and Mercedes-Benz GLC EV. Both promise big range, lightning-fast charging, and…

With the introduction of the 2026 BMW iX3, the SUV based on BMW’s revolutionary new Neue Klasse architecture, comes a lot of new technology. Between the wild new Panoramic Vision display, lack of a traditional…

Although we’re only hours away from the new iX3’s debut, BMW is still finding ways to hype up the model internally known as the “NA5.” Ahead of the electric crossover’s reveal on September 5, a…

BMW is on the brink of its most radical transformation in decades, and it all centers around the Neue Klasse. More than just a new platform, the Neue Klasse represents the company’s largest investment in…

Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that…

Whether it’s a mid-cycle facelift or a next-generation model, testing never really stops at BMW. A new spy video shot at the Nürburgring, the mecca of car testing for European automakers and beyond, proves just…

“HypersonX” is the latest term added to BMW’s ever-growing marketing jargon. It refers to the sounds Neue Klasse models will produce to make up for the absence of a combustion engine. Future EVs won’t rely…

Whether it’s gasoline, diesel, or electric, all cars are bad for the environment. That’s an undeniable fact. However, automakers are increasingly prioritizing efforts to make their vehicles less damaging to our already fragile planet. Decarbonization…