Neue Klasse

BMW is on the brink of its most radical transformation in decades, and it all centers around the Neue Klasse. More than just a new platform, the Neue Klasse represents the company’s largest investment in…

Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that…

Whether it’s a mid-cycle facelift or a next-generation model, testing never really stops at BMW. A new spy video shot at the Nürburgring, the mecca of car testing for European automakers and beyond, proves just…

“HypersonX” is the latest term added to BMW’s ever-growing marketing jargon. It refers to the sounds Neue Klasse models will produce to make up for the absence of a combustion engine. Future EVs won’t rely…

BMW will take the wraps off the hotly anticipated iX3 on September 5 at the IAA Mobility Show in Munich. While some details have already been officially revealed or leaked, the company’s CEO has now…

BMW has been making sixth-generation electric motors at the Steyr plant since last September. However, those Gen6 “electric engines,” as the company calls them, have been part of a pre-series phase. Now, the actual hardware…

The “Neue Klasse” secured BMW’s future. From its introduction in 1961 through the early 1970s the company’s road to expansion was paved by Neue Klasse sales. The acquisition of Glas in 1966 eventually enabled BMW…

It’s the dawn of a new era at BMW. Neue Klasse is making a comeback, but instead of representing a line of sedans and coupes as it did decades ago, it’ll spread across the entire…

BMW’s Neue Klasse interior design marks a bold shift from tradition — and at the heart of it lies the so-called “Magic Triangle.” Here’s how BMW is reshaping cockpit interaction with futuristic tech and focused…

Domagoj Dukec may no longer be the Head of Design over at BMW. Self-described as “an emotional rationalist,” he’s now in charge of design over at Rolls-Royce. But his decisions and directives continue to shape…