BMW is sick of hearing about how the 3 Series lost its way
It’s almost impossible to read a review of any BMW without hearing something about how the brand has lost its way, how its current lineup isn’t as good as its cars of the past. Personally,…
Klaus Fröhlich
Klaus Fröhlich talks about BMW iNEXT
Despite the BMW iNEXT not being met with the sort of enthusiasm from fans that BMW was hoping for, it’s still an incredibly important concept for the Bavarians. It represents the future of the brand…
BMW aims to cut battery costs, share costs on autonomous vehicles
BMW Chief of R&D, Klaus Frolich, said last week at at the unveil of the BMW iNEXT, that the company plans more deals with mining companies to secure electric vehicle battery materials. The Munich-based automaker will…
Auto Bild gets some scoop on the BMW 8 Series and M8
Being that it may be the most exciting model to come from Bavaria in a long time, we can’t get enough of the BMW 8 Series. It’s only the second generation of a model line…
BMW’s Klaus Fröhlich talks design, technology and electric cars
BMW R&D Chief talks about 1 Series Hatch FWD, BMW Z4 successor
Now that Klaus Fröhlich is a member of the Board of Management for BMW AG, Development, we should expect some good things coming from BMW. Fröhlich is a man who, up until last year, was…
BMW R&D Chief talks about the future of the brand
After reading the comments on numerous articles about the 2 Series Tourers and 1 Series sedan, it seems that many fans are quite upset at how BMW, as a brand, is changing. With the introduction…
BMW R&D Chief, Dr. Herbert Diess, to become Chairman of the Board of Management Volkswagen cars
Volkswagen surprised us this Tuesday morning with an announcement: the previous BMW Chief Development Officer, Dr. Herbert Diess, will become Chairman of the Board of Management at Volkswagen starting CEO October 1, 2015. In the…
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