BMW Hints At Making Fun Cars In New Segments
BMW's Chief Technology Officer suggests there might come a day when it will sell 'highly emotional' products in a different class of cars.
BMW's Chief Technology Officer suggests there might come a day when it will sell 'highly emotional' products in a different class of cars.
The iX5 Hydrogen will make BMW less dependent on raw materials needed for battery EVs.
Joachim Post says BMW’s Neue Klasse is a major leap in tech, design, and driving feel.
BMW is confident it can roll out cars at a faster pace than even the Chinese automakers.
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BMW board member for development, Joachim Post is adamant that Neue Klasse, a 10-billion euro investment, 'will not fail.'
MW announces key leadership changes: Nicolai Martin joins the Board, replacing Joachim Post, who steps in as CTO. Neue Klasse launch set for late 2025.