BMW has officially entered the Neue Klasse era, a transformation as profound as the original shift that saved the brand in the 1960s. At a recent roundtable, Joachim Post, BMW’s Board Member for Research and…
In an increasingly competitive automotive sector, speed is of the essence. Just as Japanese and later Korean brands rose to fame, Chinese automakers now want a piece of the action. Luxury marques born in the…
How big a deal is Neue Klasse, anyway? We’ve been discussing it at length, emphasizing how it marks a pivotal moment in the company’s history. It is, after all, the largest investment BMW has ever…
The Supervisory Board of BMW AG has just announced major changes coming June 1st. Joachim Post, current board member responsible for Purchasing and Supplier Network, becomes the new CTO replacing Frank Weber who will conclude…
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