BMW’s ICE, Electric and Hybrid Strategy Paid Off
Discover how BMW's flexible strategy defied industry trends, kept ICE alive, and positioned them as a leader in the electrification race.
Discover how BMW's flexible strategy defied industry trends, kept ICE alive, and positioned them as a leader in the electrification race.
BMW CEO warns EU on hastily banning ICE cars, defends flexible strategy with CLAR platform models, and reveals 2026 lineup. Read more!
According to BMW CEO Oliver Zipse, nearly half of the current BMW drivetrains will no longer be on sale in 2025.
In this new video, some enthusiasts took a BMW E30 3 Series and froze it in a block of ice before thawing it and seeing if it started.
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Despite many automotive brands moving to pure EV architectures, BMW is going to stick with flexible platforms for both ICE and EVs.
Top Ten reasons why the electric car will make the existing gasoline car obsolete.