BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…
BMW took center stage today at the 2025 Shanghai Auto Show, introducing their latest tech marvel: the Vision Driving Experience (VDX). While first impressions often center around design, the true highlight of the VDX is…
BMW’s Heart of Joy is getting close to its markets launch. In a press release issued today, BMW outlines some of the benefits of the Neue Klasse’s supercomputer. The new hardware and software system consolidates computing…
If you’re ingrained in the latest BMW developments, you may recall hearing about the “Heart of Joy,” BMW’s latest step forward in vehicle computing power. We’ve talked about what BMW’s Heart of Joy sets out…
“There is one more thing.” The iconic phrase of Steve Jobs echoed through the halls of Motorworld in Munich during the BMW Vision Neue Klasse presentation last week. Just before concluding the event, BMW’s CEO,…
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