BMW had planned to adopt the agency model in Europe next year, but the rollout has been postponed until 2027. That doesn’t mean the company is having second thoughts. Actually, it’s quite the opposite. The…
BMW UK is adjusting its transition to the agency model for new car sales, opting to “refine the rollout plan” and implement “slight adjustments to the timeline,” as reported by Broker News. This decision comes…
The BMW Group is set to introduce a significant change in its sales model by transitioning to a direct sales approach for the MINI brand starting October 1, 2024. This move follows the initial implementation…
BMW was among the first automakers to (temporarily) adopt direct sales. It happened in the first half of the 2010s when the i3 and i8 hit the market. Also known as the agency model, it…
In the planning stages since 2020, the BMW Group’s direct sales model will come into effect on January 1, 2024. At first, the agency model will start with the MINI brand in Italy, Poland, and…
The BMW Group will overhaul how it interacts with new customers by beginning to implement direct sales in Europe from 2024 with MINI. It’ll be gradually rolled out across the Old Continent, with Germany to…
If you haven’t heard, the BMW Group will gradually switch to an agency model from 2024 in Europe. MINI will be the first to adopt direct sales, with the core brand to follow two years…
Cutting the middleman gives the automaker more control in terms of pricing and better chances of earning a higher profit from the sale. Tesla has been doing it for years, with EV newcomers such as…
The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…
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