BMW Will Begin Direct Sales In Europe From 2027
BMW is encouraged by the success MINI is having with the agency model.
BMW is encouraged by the success MINI is having with the agency model.
BMW is making adjustments to its transition to the agency model in Europe, refining its rollout timeline to integrate key learnings from MINI’s shift to direct sales.
BMW Group shifts MINI sales to a direct model in Europe from October 2024, promising transparent pricing and a seamless buying experience.
BMW boss Oliver Zipse reiterated during the Annual General Meeting that the core brand will switch to direct sales in Europe beginning 2026.
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Automotive News Europe's German sister publication Automobilwoche cites a BMW Group insider claiming there are IT issues.
Following its launch in these three countries at the beginning of next year, MINI's direct sales model will be rolled out across Europe.
The BMW Group will adopt direct sales for the MINI brand in 2024 and for BMW 2026 in Europe, but the agency model isn't coming to Australia.
BMW sales and marketing boss Pieter Nota says the direct sales agency model coming into effect in 2026 will bring same prices everywhere in Europe.
BMW is planning to launch direct sales in 2026, but only in Europe and other markets outside of the United States.
BMW Group's sales and marketing boss Pieter Nota has confirmed BMW and MINI could switch to the agency model, but not Rolls-Royce.