BMW Will Begin Direct Sales In Europe From 2027
BMW is encouraged by the success MINI is having with the agency model.
direct sales
BMW Delays Direct Sales in the UK, but MINI Still on Track for March 2025
BMW is making adjustments to its transition to the agency model in Europe, refining its rollout timeline to integrate key learnings from MINI’s shift to direct sales.
BMW to Roll Out Direct Sales Model for MINI in Germany and Austria Starting October 2024
BMW Group shifts MINI sales to a direct model in Europe from October 2024, promising transparent pricing and a seamless buying experience.
BMW Remains Committed To Direct Sales In Europe From 2026
BMW boss Oliver Zipse reiterated during the Annual General Meeting that the core brand will switch to direct sales in Europe beginning 2026.
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MINI Direct Sales Model Delayed In Germany: Report
Automotive News Europe's German sister publication Automobilwoche cites a BMW Group insider claiming there are IT issues.
MINI To Start Direct Sales In Italy, Poland, And Sweden From 2024
Following its launch in these three countries at the beginning of next year, MINI's direct sales model will be rolled out across Europe.
BMW Australia Says No To Direct Sales And Fixed Prices
The BMW Group will adopt direct sales for the MINI brand in 2024 and for BMW 2026 in Europe, but the agency model isn't coming to Australia.
BMW Direct Sales Agency Model Means Fixed Prices From 2026
BMW sales and marketing boss Pieter Nota says the direct sales agency model coming into effect in 2026 will bring same prices everywhere in Europe.
BMW Clarifies Direct Sales Are Not Planned In The United States
BMW is planning to launch direct sales in 2026, but only in Europe and other markets outside of the United States.
BMW And MINI Considering Direct Sales In Europe
BMW Group's sales and marketing boss Pieter Nota has confirmed BMW and MINI could switch to the agency model, but not Rolls-Royce.
