MINI’s Circular OLED UI: The Hardest Homage Designworks Ever Made
MINI's circular OLED display is the most ambitious nod to its iconic interior
design
BMW Designed Split Headlights for the E46 3 Series Years Before the Trend Took Over
Split headlights nearly made it to BMW’s most beloved 3 Series in 1992
How BMW’s Designworks Turns Circularity Into Design
How circular thinking is reshaping BMW’s design priorities
How BMW Designs Its Dashboards for America, Germany, and China — All at Once
Inside BMW Designworks’ worldwide approach to user experience
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The Rolls-Royce Phantom With California Roots You Never Knew About
The unexpected California design roots of the modern Rolls-Royce Phantom
BMW Designed the X7 Nearly 20 Years Before Anyone Saw It
How BMW’s long-lost X7 sketches revealed a two-decade head start
The E46 BMW 3 Series You Know and Love? Its Iconic Design Actually Came From California
BMW’s most beloved 3 Series wasn’t penned in Munich at all — its defining look was created on the California coast, reshaping the brand’s design future in the process.
BMW: Design Is The No. 1 Reason People Pick One Car Over Another
BMW’s Jochen Goller says design remains the top reason people buy cars, supported by quality, technology, and new minimalist styling seen in models like the iX3.
Why BMW’s Hood Shut Line Keeps Annoying Enthusiasts
Why BMW’s hood shut line sparks debate. Is it clever engineering or a cost-cutting design compromise?
BMW and Fighter Jets: The Story Behind Orange Dashboard Lights
Discover the fascinating history and science behind BMW’s iconic orange-lit dashboard gauges. Learn how this design choice, inspired by fighter jets, preserves night vision while enhancing clarity.
MINI is Bringing Simplicity Back to the BMW Group With New Design Language
According to MINI's design boss, the next-gen MINI Cooper will be simple and understated, with many nods to the original.
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