It’s been a big week for BMW, and it all had to do with the Group’s Annual Press Conference. We caught our first glimpse at the next-generation 5 Series in electric i5 guise, as well…
If you’re unfamiliar with HOFF, it’s a fashion brand founded in Spain back in 2016. It has now joined forces with the regional MINI division for a pair of boldly colored sneakers that take after…
MINI is in a festive mood as the BMW Group brand is celebrating an important milestone after selling 125,000 cars in Latin America. Delivered to a customer from Colombia, the milestone vehicle is a Cooper…
MINI kicked off the marketing campaign for the 2023 Cooper SE on Earth Day in April with a polar bear riding shotgun in the electric hatchback. Little did the BMW-owned brand know the cutesy bear…
It was early 2012 when MINI entered India by bringing four models as completely built-up units (CBU). Fast forward a decade, the Cooper SE has landed in the world’s second-most populous country. The first batch…
Even though the automotive industry was plagued by the microchip shortage in 2021, MINI has a reason to celebrate by reaching an important sales milestone in Germany. Precisely 10,140 Cooper SE electric hatchbacks were sold…
Electrification and MINI go together like lamb and tuna fish (please, tell me someone understands that reference). With short wheelbases and relatively low curb weights, MINIs are ideal candidates for electric powertrains. MINI recently proved…
The word ‘fun’ often pops to mind whenever you’re driving a MINI. The two have gone hand in hand ever since the original was launched, more than 60 years ago. That wasn’t necessarily the goal…
The new MINI Cooper SE is the first electric car from the BMW Group in which the driver can control the level of recuperation and the amount of deceleration. To showcase this feature, a challenge…
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