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At the start of 2017, BMW used its recently launched 5 Series and BMW Connected Onboard – which made its debut in the new model – to showcase the potential unlocked by digital services in…

It seems like the people over in Munich were dead serious when they announced that their BMW i Ventures branch will be investing heavily in new, promising companies. Yesterday we learned about the investment in…

There was a time when BMW was the unquestioned choice, for buyers who appreciated driving above all else, in its segment. It was the brand that was simply better to drive than Mercedes-Benz, Audi, Jaguar…

Today the world is facing a lot of issues related to fake merchandise. While initially the phenomenon seemed to be limited to fashion items coming from China, today products from all sorts of fields seem…

It seems like BMW can’t wait to start investing more into EVs and plug-in hybrids and this eagerness will start showing in all areas adjacent to the business, including those you wouldn’t expect. According to…

There hasn’t been an article about a BMW in the past few years that I’ve read without it mentioning the brand slowly departing from the values it once had. The complaints about BMW not being…

While the auto industry seems to be more and more hypnotized by the prospect of proper self-driving cars taking over the roads, autonomous technology is being rolled out in incremental steps in other areas of…

Another tear-jerking bit of footage of a mint BMW E46 M3 heading to the salvage yard surfaced on Youtube and it’s as tragic as ever. The footage posted below shows the BMW exiting a corner…

BMW has been part of the Concorso d’Eleganza Villa d’Este since 2005, becoming the main partner of the venue in the meantime. The world’s most exclusive show of its kind, the Concorso held on the…

We don’t take political sides here on BMWBLOG and we’re respectful of each person’s political view. Even so, some high-level decisions affect us all and in recent years they put the auto industry through some extensive…