BMW M

School for most people was either a great experience or a dreadful one. Depending on how you got along with your colleagues, your experience might vary by quite a lot. However, I have a hunch…

A while back BMW launched a special website aimed at providing a better clue regarding the huge amount of options available in the Individual range. You could go on it, choose your preferred car and…

The M Town, launched recently, is the hottest thing the M marketing is banking on and it seems like it’s going to be a successful attempt at creating a tight community. Their latest clip, published…

It’s already been reported that BMW CEO Frank van Meel is on his way out of the M Division. He hasn’t been fired, nor is he leaving BMW. Instead, he’s moving to become in charge…

Earlier this week we got to see a first glimpse of BMW’s future Formula E car thanks to a very short and very dark teaser published on Youtube. Back then BMW said it will be…

The M Town is the hottest thing in online marketing at the moment. Launched almost at the same time as the first official info about the new BMW X3 M and X4 M models, M…

In the last few years, BMW has invested heavily in their front-wheel drive architecture which now underpins cars like the 2 Series Active and Gran Tourers, the X1 and the recently unveiled X2. More models…

It’s no surprise that BMW M’s future is electric, the company has publicly acknowledged before that some of the future M models will have some sort of electrification technology embedded within. But this week, BMW…

The guys from BMW M are apparently working on a new world record. In a teaser published on their Youtube account yesterday, they are showing us a camouflaged BMW M2 drifting around, fitted with what…

BMW M has started a mini-series a while back, with videos showcasing how to get the most out of your car both on the road and on the track. Today, they published yet another one,…