BMW i Working to Become Tech Leader — Top Gear talks with BMW i VP
Despite not having any new cars since its inception in 2014, the BMW i Division is working to become the brand's new tech leader.
Despite not having any new cars since its inception in 2014, the BMW i Division is working to become the brand's new tech leader.
The BMW i Division hasn't been the sales success that the Bavarians hoped it would be. Could its design language be one of its biggest problems?
%%excerpt%% Recently during the 2018 Paris Motor Show, we sat down with Robert Irlinger, the Head of BMW's i Divison, about the new i3 and the future of EVs.
When BMW announced that its goal was to sell 100,000 electrified cars in 2017, most critics laughed. Not only did...
ADVERTISEMENT
At the moment, it seems as if BMW is in the midst of a turning point for the brand as...
Most electric car enthusiasts are quite critical of BMW as of late. While the brand came out of the electric...
BMW is said to be building a new testing facility in the greater Munich area, for autonomous driving testing, that will employ roughly 2,000 people.
BMW will be limiting its use of carbon fiber to just the 7 Series until the cost comes down enough that it could be profitable in cheaper cars.
According to BMW CEO Harald Krueger, the BMW Group is now moving into "phase two" of its electric vehicle and plug-in hybrid plan.
BMW will be displaying a new transparent solar technology, called ClearView, developed by Ubiquitous Energy in BMW i Brand Stores.
A little while ago, we wrote about how BMW's i Division was shifting its priorities away from electrification and towards automation. We were wrong.