Design is a big deal at BMW. Iconic cues like kidney grilles, Hofmeister kinks, and quad-headlights once dominated every model in the lineup. But those days are mostly in the past — that’s what we…
New BMW designs have always caused a bit of a ruckus, particularly on the internet. From swelling grilles to creeping bodylines, today’s BMWs don’t always look the way you might’ve expected say, ten or twenty…
A few years ago, Porsche did something cool. Which isn’t really out of character; like BMW, Porsche leans, at times quite heavily, on its motorsport heritage to move metal. Back in 2022, Porsche took an…
The E36 isn’t as storied as many of the other 3 Series generations. It wasn’t the first, it didn’t revolutionize performance the way the E30 M3 did, and the later E46 quickly surpassed it in…
BMW’s design has stood out over the years, thanks to a series of iconic elements which stood the test of time. From the kidney grille and double headlamps to the shark nose and the Hofmeister…
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
Hop into almost any BMW from the mid-2010s and earlier at night, and you’ll be greeted by orange-lit gauges looking back at you. The orange glow dates back to some of the earliest and most…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
A few weeks ago, Steve Saxty – author of the acclaimed “BMW Behind The Scenes books” – kicked off a six-part series that studies the evolution of the BMW grille. It’s obviously a big topic…
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