BMW Design

Inside BMW’s Neue Klasse Magic Triangle Design

Inside BMW’s Neue Klasse Magic Triangle Design

BMW’s Neue Klasse interior design marks a bold shift from tradition — and at the heart of it lies the so-called “Magic Triangle.” Here’s how BMW is reshaping cockpit interaction with futuristic tech and focused…

Why BMW’s Hood Shut Line Keeps Annoying Enthusiasts

How the BMW E36 Redefined the 3 Series:

How the BMW E36 Redefined the 3 Series:

The E36 isn’t as storied as many of the other 3 Series generations. It wasn’t the first, it didn’t revolutionize performance the way the E30 M3 did, and the later E46 quickly surpassed it in…

BMW E30: The Design Story Behind an Automotive Classic

BMW E30: The Design Story Behind an Automotive Classic

It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…