A few years ago, Porsche did something cool. Which isn’t really out of character; like BMW, Porsche leans, at times quite heavily, on its motorsport heritage to move metal. Back in 2022, Porsche took an…
The E36 isn’t as storied as many of the other 3 Series generations. It wasn’t the first, it didn’t revolutionize performance the way the E30 M3 did, and the later E46 quickly surpassed it in…
It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…
BMW’s design has stood out over the years, thanks to a series of iconic elements which stood the test of time. From the kidney grille and double headlamps to the shark nose and the Hofmeister…
Hop into almost any BMW from the mid-2010s and earlier at night, and you’ll be greeted by orange-lit gauges looking back at you. The orange glow dates back to some of the earliest and most…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
A few weeks ago, Steve Saxty – author of the acclaimed “BMW Behind The Scenes books” – kicked off a six-part series that studies the evolution of the BMW grille. It’s obviously a big topic…
BMW has been recently criticized for “bloating up” their cars and moving away from what once was the Ultimate Driving Machine, at least according to the pundits. And while that might be true – regarding…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
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