BMW Design

BMW Outlaw Is A Fan's Vision Of An Entry-Level Car

BMW Outlaw Is A Fan’s Vision Of An Entry-Level Car

BMWs aren’t supposed to be affordable. It is a luxury brand, after all. However, prices have crept up over the last few decades, rendering the cars unobtanium for the younger crowd. The cheapest model available…

Inside BMW’s Neue Klasse Magic Triangle Design

Inside BMW’s Neue Klasse Magic Triangle Design

BMW’s Neue Klasse interior design marks a bold shift from tradition — and at the heart of it lies the so-called “Magic Triangle.” Here’s how BMW is reshaping cockpit interaction with futuristic tech and focused…

From Hofmeister to Hypermodern: BMW’s Design Chiefs Speak Out

How the BMW E36 Redefined the 3 Series:

How the BMW E36 Redefined the 3 Series:

The E36 isn’t as storied as many of the other 3 Series generations. It wasn’t the first, it didn’t revolutionize performance the way the E30 M3 did, and the later E46 quickly surpassed it in…

BMW E30: The Design Story Behind an Automotive Classic

BMW E30: The Design Story Behind an Automotive Classic

It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…