BMW 330e iPerformance

2016 LA Auto Show: BMW 330e iPerformance

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Is the BMW 330e misunderstood?

A few days ago, BMW aired a few ads that fired shots at Tesla, pretty directly. It was the sort of advertising that most companies in the world do when they have a popular competitor….

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VIDEO: BMW 330e commercials mock Tesla Model 3 reservations

Since Tesla unveiled its upcoming Model 3 at a Steve Jobs-esque press conference, the Silicon Valley-based brand has received over 400,000 reservations for its smallest car. There’s no denying the incredible hype that’s surrounding the…

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TEST DRIVE: 2016 BMW 330e iPerformance

The rise of electric vehicles and plug-in hybrids can’t be stopped anymore. For petrolheads this will mark a terrible shift in priorities, most of them struggling to buy one or two iconic models that they…

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BMW USA 330e Configurator Is Online

For those of you that have been waiting to configure your own BMW 330e plug-in hybrid, we’ve got good news: the BMW USA website now has a working configurator for it and you can spec…

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BMW 330e iPerformance launching for U.S. market

The all-new BMW 330e iPerformance will be available in summer 2016 at dealers starting at $44,695 including Destination and Handling. For the first time, cutting-edge BMW i technologies have been integrated into the world’s most successful…