BMW 330e iPerformance

2016 LA Auto Show: BMW 330e iPerformance

Is the BMW 330e misunderstood?

Is the BMW 330e misunderstood?

A few days ago, BMW aired a few ads that fired shots at Tesla, pretty directly. It was the sort of advertising that most companies in the world do when they have a popular competitor….

VIDEO: BMW 330e commercials mock Tesla Model 3 reservations

VIDEO: BMW 330e commercials mock Tesla Model 3 reservations

Since Tesla unveiled its upcoming Model 3 at a Steve Jobs-esque press conference, the Silicon Valley-based brand has received over 400,000 reservations for its smallest car. There’s no denying the incredible hype that’s surrounding the…

TEST DRIVE: 2016 BMW 330e iPerformance

TEST DRIVE: 2016 BMW 330e iPerformance

The rise of electric vehicles and plug-in hybrids can’t be stopped anymore. For petrolheads this will mark a terrible shift in priorities, most of them struggling to buy one or two iconic models that they…

BMW USA 330e Configurator Is Online

BMW USA 330e Configurator Is Online

For those of you that have been waiting to configure your own BMW 330e plug-in hybrid, we’ve got good news: the BMW USA website now has a working configurator for it and you can spec…

BMW 330e iPerformance launching for U.S. market

BMW 330e iPerformance launching for U.S. market

The all-new BMW 330e iPerformance will be available in summer 2016 at dealers starting at $44,695 including Destination and Handling. For the first time, cutting-edge BMW i technologies have been integrated into the world’s most successful…