In the late 1980s and early ’90s, BMW faced one of its toughest challenges yet — a surging Lexus brand, a collapsing exchange rate, and stricter emissions rules. Here’s how BMW clawed its way back to dominance in the U.S. luxury market.
Discover BMW's latest patent for configurable exterior mirrors, adding a new level of customization. See how this tech could change your drive!
Former BMW designer John Buckingham is headed over to KIA to be director of the Korean brand's exterior design.
BMW, as well as many other automakers, still use full-size scale models to develop the exterior designs for upcoming cars.
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The European Union postponed the vote to ban internal combustion engines by 2035, potentially to add e-fuel exception.
Being a BMW fan doesn't mean you can't be a fan of rival brands, so which rival BMW brand do you also love?
Citing the geopolitical crisis in Ukraine, the BMW Group is no longer shipping cars by rail to China. Audi has taken the same decision.
BMW Group sales were down in the first quarter of 2022, but MINI and Rolls-Royce deliveries rose in the first three months of the year.
BMW and MINI sold a combined 35,289 EVs in the first quarter of 2022, a massive increase of 149.2% compared to Q1 2021.
A new report speculates the BMW Group will position newly acquired ALPINA between the top-end BMWs and the entry-level Rolls-Royces.
After the news broke that BMW was buying ALPINA, fans were worried about brand dilution but I think ALPINA will be just fine.
